The Five Types of Email Service Provider Every Enterprise Organization Should Know About

The Five Types of Email Service Provider Every Enterprise Organization Should Know About

Finding the right Email Service Provider (ESP) for an enterprise organization isn't easy, and the stakes are high. Email marketing has proven time and again to be one of the most effective marketing channels out there (if it's done really, really well). In this white paper, you'll learn: Five different types of Email Service Providers The benefits and drawbacks of each type How to determine which ESP is best fitted to meet your organization's goals Download our white paper to use as your guide in your organization's ESP search....
Read More
6 Ways to Build an Email List From Scratch

6 Ways to Build an Email List From Scratch

6 Ways to Build an Email List From Scratch It’s incredibly easy to acquire an email list. Just type the words “email list” into any search engine and numerous pages of email lists are instantly available to purchase. There’s one problem, though, and it’s a big one; purchasing email lists is a horrible idea. Why? Because emails sent to a purchased list aren’t reaching qualified leads. The opt-out rates and lack of response will be astronomical. Also, purchasing an email list is a good way to begin eroding brand credibility. The alternative is to build a custom email list from the ground up. More work and resources are involved, but the results will produce much greater benefits. You’ll be able to reach highly targeted segments of your audience with compelling messaging that speaks to their needs. There are six general rules to building an email list that converts leads into customers. 1. Offer a Unique Value Proposition What would convince your ideal customer to give...
Read More
Soft Bounce vs Hard Bounce: What’s the Difference?

Soft Bounce vs Hard Bounce: What’s the Difference?

Soft Bounce vs Hard Bounce: What's the Difference? A bounce is from an email being rejected by a recipient’s mail server. However, there are several different reasons why your emails could be bouncing. It could range from the recipient’s mailbox being full, to the domain name not existing. So what differentiates them? One is permanent and the other is not. It is highly suggested to pay attention to your bounce logs as your deliverability reputation can be impacted. The lighter of the two, a soft bounce, is an email that reached the recipient’s mail server but bounced back before it made it to the recipient. Soft bounces could be caused by a recipient’s mailbox being full, the email server being offline or rate-limiting the number of messages it receives, or the message itself being too large. A soft bounce should be retried for up to 72 hours for one campaign, and then suppressed for that campaign. If a contact soft bounces for multiple campaigns,...
Read More