
Email Marketing Creative Tips from Trendline’s Alex Williams
THE FOLLOWING CONTENT IS AN EDITED VERSION OF THE ORIGINAL INTERVIEW BY CAMPAIGN MONITOR WHICH CAN BE FOUND HERE.
Trendline Creative Director Alex Williams sat down recently with Campaign Monitorto talk about what it’s like to work at a full-service email marketing agency. He shared insights on his daily routine, discussed the challenges he and his team are helping clients overcome, and delved into the details of working in the email marketing agency environment.
WHAT’S YOUR AVERAGE DAY LIKE?
AW: I like to start the morning at five a.m. with a five-mile run…just kidding! I have two small children, so my morning is all about getting my kids fed and to school. Then it’s all email marketing all the time during the workday. At Trendline Interactivewe have people in every time zone to take care of clients across the country, so being a West-Coaster, the morning is go time.
At about 2:00 p.m., when our clients and people on the east coast start winding down for the day, we really dig into our complicated...