7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and how emails will be delivered to leads. Not sure where to start when it comes to drip campaigns? Check out this blog by MobileMonkey first. The key to a successful email drip campaign is to keep it simple, stay on topic, and show the leads what they want. With all these different elements it’s easy to make mistakes with your drip campaign or overthink the process. Seven mistakes are commonly made when building email drip campaigns. 1. Sending Too Many Drip Campaign Emails How many times have you signed up to an email list only to unsubscribe one week later because you received too many emails? Most people won’t hesitate to unsubscribe from an email drip campaign the...
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Trendline’s Growth Continues with New Clients and New Hires

Trendline’s Growth Continues with New Clients and New Hires

LiveNation and Banfield Pet Hospital join growing list of companies hiring the company for email marketing expertise AUSTIN, Texas – June 22, 2017– Trendline Interactive, a full-service email marketing agency, today announced the addition of 15 new staff and four new clients. Company leadership attributed the growth to ongoing demand for its unique services and proven expertise. Trendline now employs 58 people across the company’s three locations in Austin, TX, Chicago, IL and Portland, OR. The 15 new employees will fill positions across all departments to meet demand from existing and new clients. The majority will work from the company’s headquarters in Austin with the rest spread across the other two locations including some remote offices. They fill positions in client services, ESP platform management, creative services, and quality assurance. The four new clients are ShopRunner, eCommission, Banfield Pet Hospital, and LiveNation. They join a growing portfolio of organizations like AARP, Scotts Miracle-Gro, Wacom and Hyatt that have chosen Trendline Interactive as their email marketing agency of record. “We attract talent who are passionate about...
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WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER

WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER

WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER One priority that should reside towards the top of every email marketer’s mind is list growth. VPs and C-level execs love to tout the size of their lists, because bigger lists supposedly translate to bigger profits. But bigger lists don’t always correlate to bigger profits, because not all lists are created equal. So how do marketers determine if the level of effort and resources expended in email acquisition is paying off? Do you know: Which acquisition source in your program has the best conversion and engagement rates? (NB: Definitions of “conversion” and “engagement” can vary by program.) What is the actual cost per email, by acquisition source? What is the revenue per email, by acquisition source? If your answer to all three of these questions was anything but a resounding “yes,” then read on. In 2009, I joined Groupon to head up their email marketing program. One area I spent a lot...
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The Future of Email is Not on Your Wrist

The Future of Email is Not on Your Wrist

I have some bad news for email marketers who thought and still think that the Smartwatch is going to change the way people engage with email. In fact, when the Apple watch debuted a few years ago, there was a flurry of blog posts that talked about how to design email for the wrist experience.  First, the email experience on the Smartwatch has and continues to let users down. I not only say this from observation and reading, but from a personal experience as well. I own 3 Smartwatches and all of them disappoint, failing to deliver in terms of how email is displayed, and the inability to interact with. I struggle to read the string and there is no way I would even think about responding. The bad news is this...the future of email on the wrist is dead and those of you who are clinging to the hope that it will get better are just kidding yourselves.  Why? Well, as...
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Back to the Basics: Email Deliverability

Back to the Basics: Email Deliverability

Back to the Basics: Email Deliverability In the world of email marketing, email deliverability is the one metric that rules them all. Despite that, many people in the industry still have a difficult time defining what exactly email deliverability is. Not only that, but why is it important? Let’s take a closer look. At the most basic level, email deliverability is the rate at which emails arrive in an inbox. This makes email deliverability the most important metric for email marketers to measure, because all other metrics rely upon it—you can’t measure open rates if the intended recipient never even got the email! Email deliverability is important from a revenue standpoint as well. Let’s say you're analyzing your email deliverability and find that one campaign had a spam-placement rate of 18%. If that campaign targeted 100,000 people, that means that 18,000 people never even saw your email. If you had budgeted an ROI of $1 per person for that campaign, that means you...
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3 Tests to Perform on Your Email Program Now

3 Tests to Perform on Your Email Program Now

3 Tests to Perform on Your Email Program Now To test is to learn, and for the last 15 years people have beaten the email testing drum so hard and so many times, that it’s a lot like having echolalia. In keeping with that beating drum of “test, test, test" here are 3 key tests to perform on your email programs today. If executed right they can provide a lift in performance, and produce a new and improved control for you to continue to test and optimize. 1. Welcome Email Resend If you don’t have a Welcome email for your program, shame on you. Not only is this the first impression the new subscriber has with your brand (through email), but it’s quite possibly one of the most profitable in terms of Revenue Per Email. When I managed triggered and transactional email at Sears and Kmart, Welcome emails contributed around $7,000,000 a year to the program (yes…it had a discount…but we also tested...
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