September, 2017 | Trendline Interactive

Trendline Interactive Takes Top Honors in The Relevancy Ring – Email Agency Buyers Guide 2017

September 28, 2017September 28, 2020 by Hannah Wilson Comment Closed

Company wins more customer satisfaction awards than any other email marketing participants AUSTIN, Texas – September 28, 2017 – The Relevancy Group, a market research and advisory services company, recently completed its annual Email Marketing Agency Evaluation and Trendline Interactive came away the clear winner in customer satisfaction with a total of eight Relevancy Ring awards – five gold and three silver. After reviewing nearly 400 different data points per vendor, The Relevancy Group concluded that “Trendline Interactive customers reported overwhelmingly high satisfaction scores across the entire range of the firm’s services.” “The outcome of The Relevancy Group’s work clearly validates our core approach — if you focus on customer satisfaction, growth will follow,” said Morgan Stewart, Trendline Interactive’s Co-Founder and CEO. “We’ve set a high bar for ourselves and our clients. It’s satisfying to know that our customers recognize the effort and an independent party has confirmed our leadership position in the email marketing industry.” The Relevancy Group invited over a dozen email marketing agencies to...

Back to the Basics: List Segmentation

September 14, 2017September 3, 2020 by Andrew KordekNo Comments

Back to the Basics: List Segmentation “Email is all about sending the right message at the right time to the right audience” is the most Captain Obvious quote I have ever heard. Let’s be honest, to some the right audience is the whole list and to others, it’s a hyper segment of 74 subscribers. List segmentation takes on many forms depending on the email world you live in and it can be downright scary to think about how to pull off a content messaging strategy within your program with a couple hundred segments. I think it is fair to say that a good segmentation strategy can pay dividends in the long run. In fact, MailChimp put out some statistics back in 2015 that said segmented campaigns got 14.7% more opens and 63% more clicks. While that sounds extremely promising, some people I have spoken with in the past have questioned me about the number of segments that a brand should have....

Trending Inbox: The Patagonia Brand Promise Delivered To The Inbox

September 7, 2017September 3, 2020 by Andrew KordekNo Comments

Trending Inbox: The Patagonia Brand Promise Delivered To The Inbox A company’s brand promise is something that connects your product or service with your purpose, your positioning, your strategy, your people and more importantly your customer experience. Some brands do it well in certain channels and some brands don’t. Over the last 10 years, I have talked about ways to extend and execute your organization’s brand promise in email. It’s hard to do and it’s especially hard to do at the beginning of the relationship. I have been signing up and collecting welcome emails for nearly 15 years and have only seen a handful of companies who in the first email to their subscriber clearly convey what their brand is all about and the promise it makes to its customers. Patagonia has long been on my list of companies whose email program has consistently been successful in humanized messaging both in imagery and voice. I have been a subscriber to their program...

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Month: September 2017

Trendline Interactive Takes Top Honors in The Relevancy Ring – Email Agency Buyers Guide 2017

Trending Inbox: The Patagonia Brand Promise Delivered To The Inbox

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