Measuring the Impact of Innovation in Email Marketing

Measuring the Impact of Innovation in Email Marketing

With the rapid increase of innovation in marketing technology, today's marketers need to be at the top of their game, leveraging the insights and efficiencies that new mar-tech innovations promise in order to drive measurable business results. In this whitepaper, you'll learn: Why some marketers fail to achieve sustainable growth A systematic and organized approach to data and analytics How innovation and continuous improvement will impact your bottom-line Download our whitepaper as an impactful resource in your organization's ongoing innovation efforts. Or, contact us if you have additional questions....
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Back to the Basics: The Welcome Email

Back to the Basics: The Welcome Email

Back to the Basics: The Welcome Email There are 3 key elements in email marketing that have to be done right or you immediately run the risk of setting a bad tone for the rest of your email program. Your brand must have permission to send emails to your subscribers. Make sure that the process for them to give you their email address and subscribe is, without question, simple and intuitive, and not just for you the marketer. You need to have a Welcome email that reflects your brand, thanks them for subscribing, provides guidance, is engaging and generates excitement for what is to come. Over the last 15 years, I have blogged, talked, presented and even yelled at the top of my lungs about the importance of a well crafted Welcome Email. The Welcome Email is most likely the highest engaged email in your program and it immediately introduces the subscriber to your brand and everything that is...
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Artificial Intelligence & Email Marketing – Part 1

Artificial Intelligence & Email Marketing – Part 1

Artificial Intelligence & Email Marketing - Part 1 I recently read an article on how a major ESP was going to bring Artificial Intelligence (AI) smarts to email marketing campaigns. As I read through the piece, I was both concerned and frustrated with what little it said about what this new technology actually meant for customers. The increased use of words like AI, Machine Intelligence, Machine Learning, Deep Learning and Cognitive Computing to drive buzz around various products does little to clarify how these technologies might actually benefit marketers.   One problem is that as the marketplace throws around these words interchangeably, offering little differentiation among the terms themselves. Believe it or not, there is a difference. So, before we dig into the practical implications of these technologies, let’s dive into the terms. Once we understand the differences, we can discuss how these technologies are or are not connected to email marketing. Artificial Intelligence (AI): In 1950, Alan Turing forever shaped the definition of...
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Staying on the Deliverability Nice List this Holiday Season

Staying on the Deliverability Nice List this Holiday Season

Staying on the Deliverability Nice List this Holiday Season *The Inbox Examiner Series is a discussion around the many challenges in the email marketing industry, with proven solutions from leading industry experts. Watch the video here. It’s here, that magical time of year; prepping for Holiday email campaigns. Every marketer steps up their email game and before they know it, they find that their campaigns are dealing with some major deliverability issues. But why? What makes sending during the Holiday season different from the rest of the year? While most of us email marketers tend to be on our best behavior year-round, following best practices and delighting our customers, it can be tempting to throw everything out the window and send, send, send during the Holidays. Subscribers go into consumer mode and marketers want to capitalize on that, which is understandable. But could it be possible that the majority tend to go about this the wrong way? Absolutely. Just because your subscribers are vulnerable...
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Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability

Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability

Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability 1. You’re probably not alone on your IP address Since the volume of email sent by B2B marketers is often much lower than retailers or other B2C sites, marketing automation providers often spread the usage of their Email IP addresses across multiple clients. As a matter of fact, most marketing automation subscriptions default to a shared IP. Consider checking with your provider on the costs associated with a dedicated IP address for your company, otherwise your deliverability could be impacted by the bad practices of the other companies on the same IP. 2. More volume is not always better Major B2C ISPs and webmail providers publish the volumes that they accept on an hourly basis. Unfortunately, B2B senders don’t receive that information. Many B2B networks and mail servers can handle small volumes and don’t have dedicated mail server administrators. This makes it difficult to send a large amount of volume to these B2B networks. Instead,...
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Here’s to 2017: A Banner Year for Trendline Interactive

Here’s to 2017: A Banner Year for Trendline Interactive

The finish line is in sight for 2017, and it has a been a year of steady gains and highlights all the way through. We’re pleased to announce that our agency has enjoyed sustained growth through the year, leading to a 40% increase in revenue over 2016. We’re proud to boast about that figure because it represents a year’s worth of strong performances by our teams and a track record of impactful service to our clients. But it also justifies our initial strategy which was to put our efforts into building a scalable business. Seven years ago, when we took the great leap of faith and created Trendline, we chose to focus our time and energy on developing workable processes, implementing systems that can scale as we grow, on onboarding new employees and setting up effective training programs. We didn’t set out to do great work for just one or two clients. We set out to build an organization that develops and grows...
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