What Holds Marketers Back from Success in This Age of Innovation?

What Holds Marketers Back from Success in This Age of Innovation?

  *This is a support article that provides insight into our latest whitepaper, Measuring the Impact of Innovation in Email Marketing. Download the Complete Guide today    Remember when the marketing-technology landscape looked like this?     That was back in 2011 when we thought we were living in complex times. Here's the landscape today, with 5,000+ logos on the board:     Look at all those companies, ready to solve every marketing problem, from acquisition to retention, from onboarding to loyalty, from extracting every bit of data possible to using it to make messaging more timely and relevant. So, we're all at the top of our games, right? Marketers should be leveraging the insights and efficiencies promised by these mar-tech innovations to drive measurable and demonstrable business results. But most aren't. Because they can't. Marketers everywhere are struggling with two major issues that compete against each other: More pressure than ever on marketers to show and improve marketing results while justifying each financial decision. Too many marketers don't use analytics to drive decision-making because...
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Behind the Book: Salesforce Marketing Cloud for Dummies

Behind the Book: Salesforce Marketing Cloud for Dummies

A little over 2 years ago, a senior executive at Salesforce approached us about writing a book on how to use Salesforce Marketing Cloud, formerly known as Exact Target. Having been deep technical users of the platform for a number of years, vocal proponents, and people who weren't afraid to offer constructive feedback, he believed that Mark Pollard and I were well-suited to this venture. And, of course, we thought, "How hard could it be?"   We quickly learned that knowing a platform inside and out was one thing, but being able to translate that knowledge into a book to cover all skill sets was something else entirely. There were other complications and hurdles to overcome, too. Our primary focus still needed to be on our day jobs, providing great service to our existing clients, without whom our livelihood would not exist. And then there is the fast-paced world of software development. Salesforce releases a new version of Marketing Cloud every...
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Partner POV: The Ultimate Guide to Email on Android

Partner POV: The Ultimate Guide to Email on Android

This is a guest POV from our industry-leading partners at Litmus.   Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is the world’s most popular mobile operating system, followed by Apple’s iOS. But building emails that look great on Android devices is hard! That’s because there isn’t just one Android environment to optimize for, but a highly fragmented market that challenges every email marketer who aims for a consistent experience for all subscribers. What makes building email for Android so tough? There are three key factors that impact how your email renders on Android: the Android operating system (OS) version, the app or email client your subscribers use, and the size of the screen your email is viewed on. Let’s look at them one by one: 1.THE ANDROID OPERATING SYSTEM Like any other operating system (OS), Android comes in different versions. Unlike Apple’s iOS, which enjoys high adoption rates...
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Publication of Salesforce Marketing Cloud for Dummies Puts the Power of the Platform in the Hands of Digital Marketers

Publication of Salesforce Marketing Cloud for Dummies Puts the Power of the Platform in the Hands of Digital Marketers

Award-Winning Email Agency Trendline Interactive Tapped to Author the Guide AUSTIN, Tex. — Wiley, publisher of the immensely popular For Dummies series of how-to books, has announced the release date of its latest title, Salesforce Marketing Cloud for Dummies, written in partnership with Trendline Interactive, a full-service email marketing agency with offices in Austin, Tex., Chicago, and Portland, Ore. The book hits shelves this week. Authored by Trendline’s Chester Bullock (VP of Solutions Consulting) and Mark Pollard (Senior Platform Architect), the new book offers expert advice for marketers and companies who want to harness the power of Salesforce Marketing Cloud (SFMC), an online suite of tools and services used for marketing automation by top companies around the world. “This book is the result of a joint effort among SFMC’s product developers, marketing managers, and the whole team at Trendline,” said Bullock. “There is a considerable learning curve with the platform, and this book will educate users on how to get the most from SFMC with minimal frustration.” As...
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