Award-Winning Email Agency Trendline Interactive Tapped to Author the Guide
AUSTIN, Tex. — Wiley, publisher of the immensely popular For Dummies series of how-to books, has announced the release date of its latest title, Salesforce Marketing Cloud for Dummies, written in partnership with Trendline Interactive, a full-service email marketing agency with offices in Austin, Tex., Chicago, and Portland, Ore. The book hits shelves this week.
Authored by Trendline’s Chester Bullock (VP of Solutions Consulting) and Mark Pollard (Senior Platform Architect), the new book offers expert advice for marketers and companies who want to harness the power of Salesforce Marketing Cloud (SFMC), an online suite of tools and services used for marketing automation by top companies around the world.
“This book is the result of a joint effort among SFMC’s product developers, marketing managers, and the whole team at Trendline,” said Bullock. “There is a considerable learning curve with the platform, and this book will educate users on how to get the most from SFMC with minimal frustration.”