Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability

Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability

Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability 1. You’re probably not alone on your IP address Since the volume of email sent by B2B marketers is often much lower than retailers or other B2C sites, marketing automation providers often spread the usage of their Email IP addresses across multiple clients. As a matter of fact, most marketing automation subscriptions default to a shared IP. Consider checking with your provider on the costs associated with a dedicated IP address for your company, otherwise, your deliverability could be impacted by the bad practices of the other companies on the same IP. 2. More volume is not always better Major B2C ISPs and webmail providers publish the volumes that they accept on an hourly basis. Unfortunately, B2B senders don’t receive that information. Many B2B networks and mail servers can handle small volumes and don’t have dedicated mail server administrators. This makes it difficult to send a large amount of volume to these B2B networks....
Read More
Email Acquisition: More Than Just Grabbing Addresses

Email Acquisition: More Than Just Grabbing Addresses

What's the magic number your boss expects you to grow your email list by in 2018? We'll bet it's 10% or more, right? And that number is going to be a struggle for you, so you're looking for every possible tactic you can find to add addresses to your database. Right again? I'd like to help you out with 10 quick tricks to add thousands of addresses. But I won't. Not because I can't, but because there's a better way to increase your subscriber database – one that retains more of those addresses as engaged, active subscribers and helps you learn whether those new subscribers are helping you achieve your marketing goals. It's all in our new guide you can download free today: "The 6 Pillars of Effective Email Acquisition: Harnessing the Power of Technology and Data for a More Personalized Experience." Why do you need this guide? Easy – because acquisition and retention of email addresses is one of your most important...
Read More