Blacklists You REALLY Don’t Want To Be On as a B2B Enterprise Email Marketer

Blacklists You REALLY Don’t Want To Be On as a B2B Enterprise Email Marketer

Being put on a blacklist can cause major issues for your sending reputation. You will have stronger email delivery if you can verify that your emails are not on these blacklists. SpamCop, SORBS, and Spamhaus are only three of many spam reporting services on the web. Many blacklists will block IP’s and/or domains, so it’s important to understand email deliverability best practices while approaching blacklist-related issues. Spamhaus The Spamhaus Project is an international organization, based in both London and Geneva, that tracks email spammers and spam-related activity. The purpose of their organization is to create a “block” list of senders who have bad sending reputations. This list’s senders have shown poor sending practices by sending spam to Spamhaus’ partners or to their spam traps. Spamhaus will remember their IP and/or domain and publicly post them. Internet service providers and email servers use Spamhaus’ block list to reduce the amount of spam that reaches their users. You will have stronger email delivery if you can verify emails are...
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CASL: 5 Key Facts & Observations

CASL: 5 Key Facts & Observations

Five years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent, the law conjured up strong emotions in either direction. For some, CASL was the best thing to happen to the email industry. For others, it was the worst. To get a firm answer as to the real impact of CASL on email marketing, we decided to take a closer look. Get CASL Help CASL: 5 Key Facts & Observations Spam Has Declined A study by Cloudmark Inc. assessed email traffic in the eight months following CASL’s implementation and found that there was a 37% reduction of spam originating from Canada. This significant decrease in spam may be largely attributed to the strict enforcement stance of the Canadian Radio-television and Telecommunications Commission (CRTC). Since July 2014, the CRTC has issued major Administrative Monetary Penalties (AMPs) against a number of high-profile companies, including Rogers Media Inc., Compu-Finder, Porter Airlines, and the online dating site Plentyoffish. Email...
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The Most Overhyped Trends in Email Marketing Today

The Most Overhyped Trends in Email Marketing Today

"Interactive email" and "AI” (artificial intelligence) are all the rage in email these days because they offer lots of promise to keep email's future bright. But, they're tops on my list of overhyped trends. So let’s step back for a moment and look at where we are now and where we should go with them in the future. I don't mean that we shouldn't get excited about either trend. Rather, we should look at the practicalities and implications of both and eliminate the confusion about what they are and how to use them in email. 1. Interactive email "The rise of interactive email is upon us!" This has been a major prediction for at least the past 2 years. Interactive email has a lot of promise as a tool to keep people engaged inside the inbox. The trouble is that people are often confused about what an interactive email is and how and when it should be used. So first, let’s agree...
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Inbox Examiner: AI and Your Email Marketing Program

Inbox Examiner: AI and Your Email Marketing Program

*The Inbox Examiner is a series of discussions that address the many challenges faced by email marketers, with proven solutions from leading industry experts. WATCH THE VIDEO HERE.   Artificial intelligence, or “AI,” is on every digital marketer's lips these days. It’s the new cool kid on the block that seems to promise easy-to-access levels of innovation. But what does AI even mean, especially for email marketers? How do you effectively apply it to your programs to make an actual impact? Don’t worry, you are not alone in asking these questions. That’s why we brought in two industry experts for this episode of Inbox Examiner to walk us through how email marketers are really using AI. In this video, you’ll learn: The definition of AI How AI is being applied in email marketing today What the future holds for AI Watch this episode today to learn what AI is, what resources are currently available to help you apply AI to your email program, and what...
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Continue to Embrace the Unsubscribe

Continue to Embrace the Unsubscribe

Fear & Placement Go Hand In Hand One of the greatest fears for organizations that have a substantial email program is that of list attrition and stagnated growth in the subscriber base.  List attrition happens when subscribers issue a spam complaint, their addresses bounce, or they “naturally” unsubscribe. A “natural” unsubscribe occurs when the subscriber takes the time to find the link, clicks on it, and proceeds with whatever unsubscribe process the company has put into place. Companies view the unsubscribe as a threat and a failure to the long-term viability of the program. Truth be told, some companies are just plain scared of subscribers leaving their list, because someone in the organization believes that bigger lists are better. Over the years, the common practice by organizations is to place the unsubscribe link at or towards the bottom of the email. Some make it clearly visible while others find ways to hide it, either in the legalese, via a smaller font, or,...
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Back to the Basics: A Testing Calendar

Back to the Basics: A Testing Calendar

It seems that people have been preaching the testing thing for quite a while now and Trendline is in complete agreement with a majority of the crowd when it comes to testing. In fact, as an agency, we have seen some sizable gains in our customers KPI’s when a disciplined and doable test plan is adhered to. Once an organization gets to see positive results of creating and executing against a test plan, they literally become addicted (in a good way) to wanting to always beat the new control. However, there are some organizations that struggle on just where to start. If you are one of them…..read on. A basic and effective test calendar is as hard as you want to make it. However, there are four elements that should be included in even the most basic of calendars. A Hypothesis The first step to building a beneficial testing calendar is clearly defining what you’re hoping to learn and achieve for each test....
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