Five years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent, the law conjured up strong emotions in either direction. For some, CASL was the best thing to happen to the email industry. For others, it was the worst. To get a firm answer as to the real impact of CASL on email marketing, we decided to take a closer look.
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CASL: 5 Key Facts & Observations
Spam Has Declined
A study by Cloudmark Inc. assessed email traffic in the eight months following CASL’s implementation and found that there was a 37% reduction of spam originating from Canada.
This significant decrease in spam may be largely attributed to the strict enforcement stance of the Canadian Radio-television and Telecommunications Commission (CRTC).
Since July 2014, the CRTC has issued major Administrative Monetary Penalties (AMPs) against a number of high-profile companies, including Rogers Media Inc., Compu-Finder, Porter Airlines, and the online dating site Plentyoffish.