GDPR Regulation 2018: What You Should Know

GDPR Regulation 2018: What You Should Know

Is your company ready for the GDPR regulation in May 2018? The General Data Protection Regulation is a unifying standard of protection for data within the European Union. On an individual level, it allows customers to have more control over how their personal data is used. On a larger scale, the enactment of the GDPR simplifies data protection within international business. Most companies are preparing for GDPR’s enactment. For example, in 2017, a PwC study found that 92% of those surveyed considered compliance with the GDPR to be a top priority on the privacy agenda for their companies.   GDPR was adopted April of 2016 but will not be enforced until May 25 of 2018. It requires companies to get explicit consent for how they use consumer’s data. GDPR affects all those within the EU and any organization or company using personal data from members within the EU.  The EU defines this personal data as “any information relating to an individual, whether it relates to his...
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What Email Marketing Books Won’t Teach You

What Email Marketing Books Won’t Teach You

There’s no shortage of email marketing books to choose from to learn how to run an effective email program. Some great authors have penned some excellent advice on best practices, all while offering their objective and expert opinions on email’s power and ROI to any organization. Although some books contain great theoretical information and advice on research, trends, innovation, and audiences, many lack key information. This can leave email marketers bewildered or even frustrated if they can’t achieve what has been promised in those books. Many books written about email marketing are written by people who have never actually run an email program. That might not be a huge problem for some, but it is for people who are eager to learn from someone involved in the day-to-day running of a program. Organizational turmoil can impede progress The ideas and tactics that these books teach don’t account for turmoil within an organization, such as turnover at the senior and junior levels. This can affect progress...
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