
When It Comes To Your Reputation, Cold Emailing and Cold Calling Are Not The Same
One size does not fit all.
As email marketers, we are told straight out of the gate that cold emailing is not considered a sending best practice. For any person who has had a job in cold calling, you are told the exact opposite. For professionals in both businesses, they are both dispiriting tasks to tackle while still expected to produce results, and can be disheartening when you report back with zero responses.
Luckily, when it comes to email, you can get your email delivered after you have already put your well-thought efforts into it, and send it to your intended recipients. Cold calling is different in the sense of taking the approach of “Just pick up the phone and call.” Here at Inbox Pros, we’ve noticed that many email marketers have translated this cold calling strategy into a cold emailing strategy – just keep sending emails. Though they are different, the end result can be the same when it comes to...