When It Comes To Your Reputation, Cold Emailing and Cold Calling Are Not The Same

When It Comes To Your Reputation, Cold Emailing and Cold Calling Are Not The Same

One size does not fit all. As email marketers, we are told straight out of the gate that cold emailing is not considered a sending best practice. For any person who has had a job in cold calling, you are told the exact opposite. For professionals in both businesses, they are both dispiriting tasks to tackle while still expected to produce results, and can be disheartening when you report back with zero responses. Luckily, when it comes to email, you can get your email delivered after you have already put your well-thought efforts into it, and send it to your intended recipients. Cold calling is different in the sense of taking the approach of “Just pick up the phone and call.” Here at Inbox Pros, we’ve noticed that many email marketers have translated this cold calling strategy into a cold emailing strategy – just keep sending emails. Though they are different, the end result can be the same when it comes to...
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Email Authentication: What Is It and How Does It Impact Deliverability?

Email Authentication: What Is It and How Does It Impact Deliverability?

A large part of email deliverability comes down to taking every step possible to avoid being perceived as a spammer in the eyes of spam filters and your recipients. One of the most definitive ways in which you can affect this is by authenticating your emails. Authentication allows ISPs to acknowledge the legitimacy of your email sends. So what is email authentication? Authentication is a way to prove an email is not forged. Authentication technology gives the recipient mail servers a record of identification to check, to ensure the sender is legitimate. Emails that fail to pass authentication checks may be blocked or put through additional filters, potentially preventing them from reaching the inbox. Email services like AOL, Gmail or Yahoo (as well as corporate email servers) use one or more of these authentication methods to verify sender identity: DKIM (Domain Keys Identified Mail) SPF (Sender Policy Framework) Why is Authentication Important? Many email providers use authentication, among other things, to track sender reputation. Without it, the chances of...
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Omnichannel Marketing 101: Integrating SMS with an Existing Email Program

Omnichannel Marketing 101: Integrating SMS with an Existing Email Program

Many companies now ask for a customer’s phone number as well as the email address at point of sale, shipping, or entry. They use online forms or capture it in person through a pin pad or mobile credit card reader. This gives the company an extra contact point with the customer, but it raises two practical questions for using SMS marketing effectively: How do you determine an SMS number’s priority against an existing email address? What kinds of messages should you send via SMS rather than email? Texting, or short message service (SMS), sends text messages between cellphones or from a PC or handheld to a cell phone. Today, SMS is the most widely used data application in the world, with 86% of consumers sending and receiving texts every week and sending 389 billion text messages monthly.* Users also read 95% to 98% of text messages within one minute of receipt.* There are a few key questions to ask when considering SMS marketing...
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