We came. We saw. We connected. Salesforce Connections 2018.

We came. We saw. We connected. Salesforce Connections 2018.

We came. We saw. We connected. Salesforce Connections 2018. Hailed as the digital marketing, commerce, and customer service event of the year, Salesforce Connections took Chicago by storm on June 12–14 with 13,000 marketers in attendance. We have a long history with Connections here at Trendline and welcomed back the conference after its year-long hiatus by sending 20 marketing experts of our own. We made a splash in downtown Chicago with a Trendline event for clients and partners, and did our level best throughout the three days to dig into the 500+ breakout sessions and hands-on developer labs, attend keynotes, talk with vendors, and most importantly, meet face-to-face with our clients and partners. “Our business is built on understanding our clients’ unique and varied business needs — inside out, “ said Trendline Co-Founder and CEO Morgan Stewart, “so our real insights come from marrying the new solutions that are presented at Connections with the needs we hear expressed by our clients...
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Deliverability: Marketing’s Best Kept Secret

Deliverability: Marketing’s Best Kept Secret

Deliverability: The Best Kept Secret in Marketing Let’s confirm some of the facts on email deliverability. We sat in on a short discussion on deliverability at the 2017 Marketing Conference in Boston. In referencing some discussion during the conference, we want to focus on those top priorities of getting into the inbox the right way. We have compiled a list of key ways to align with best practices and achieve high deliverability. Authentication The first way of achieving high deliverability is by setting up authentication. Authentication is the foundation of excellent email sending practices, helping you secure and legitimize your emails for recipients. The most optimal way to secure your email is by setting up SPF, DKIM and DMARC. Here is a brief look into each and why they are important: – SPF stands for Sender Policy Framework. It’s a security feature that confirms the sending IP is who they say they are. Having one in place will help you monitor incoming email and allow...
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8 Hazards to Integrating New Automation Tools

8 Hazards to Integrating New Automation Tools

8 Hazards To Integrating New Automation Tools As a lifelong skier, I've learned to watch for unmarked hazards and to respect the warning signs I come across on trails or headwalls. I use the same wariness whenever I work with Trendline clients who want to integrate new tools into their email platforms. What could go wrong? The English language has many scary words and phrases. For someone like me, the phrase that keeps me up at night is this: "It just works." That's what vendors and partners often tell us when we sit down to start talking about integrating new tools. But I'm here to tell you that it doesn't "just work." Many factors affect how your integrations work together and whether or not you'll get the results you want (and pay for). They're like the hazards you encounter on a ski or hiking trail. When you know these factors and plan for them, your integration efforts will go more smoothly and you'll get better...
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