I was updating content for a client’s journey in Salesforce Marketing Cloud the other day, and stumbled onto a new ‘feature’ I wasn’t aware of. This could be important for you to think about, depending on your workflow for updating emails in Journey Builder.
Sending Email In Journey Builder
When you add an email to go out from Journey Builder, you are basically creating a triggered send. Normally, triggered emails remain static until you pause them, publish the updates, and then restart them. This was true in Journey Builder for some time as well. In essence, if you had content updates to make, you could make them, test them, and then decide when you wanted to make them live.
How it works now
Now when you update an email that is part of a journey, the content automatically updates. The amount of time it takes varies, indicating to me it is part of some content check happening in a regular interval. SMS messages that...