Optimize Before You Strategize for Email Marketing Excellence

Optimize Before You Strategize for Email Marketing Excellence

As an Operations Consultant at Trendline Interactive, I help enterprise clients transform their email marketing programs with an actionable strategy to streamline operations and uncover process efficiencies. While no two organizations are alike and every path to operational excellence unique, organizations generally share many of the same stumbling blocks. Almost always, these organizations are looking to take their email programs to the next level with testing and innovation, but lack the foundational efficiency needed to help them achieve their goals. With the end of the year fast approaching, I thought I’d detail three of the most common operational challenges I see and outline ways you can begin to address them with a new year – and a fresh start – just around the corner. How Do You Get An Email Out the Door? By far the most critical gap I find in enterprise organizations is a lack of documented processes. Most people don’t know how things are executed – they know...
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Trendline Interactive Named Clear Leader in Overall Client Satisfaction Among Email Marketing Agencies

Trendline Interactive Named Clear Leader in Overall Client Satisfaction Among Email Marketing Agencies

Findings from The Relevancy Group study put Trendline well ahead of competition. AUSTIN, Texas – November 5, 2018 – The Relevancy Group, a market research and advisory services firm, awarded Trendline Interactive top honors in overall client satisfaction in its annual Email Agency Buyer's Guide over other agency participants including BrightWave, DEG, Inbox Marketer, and Yes Marketing. Agencies were evaluated on core capabilities in three key areas: strategy, data management and analysis/measurement. After surveying 402 marketers with 300 different data points per vendor, Trendline was the clear winner in overall client satisfaction with an average satisfaction score of 4.73 out of 5 across all service areas. The next highest average customer satisfaction score was 4.52 out of 5, while the industry mean was 3.86 out of 5. Clients reported “overwhelmingly high satisfaction scores across the entire range of the firm’s services,” The Relevancy Group said. “Trendline’s deep expertise across all facets of email marketing puts them in the consideration set of any organization...
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