Email on Acid presented us with a good question, "Is 100% Email Deliverability Possible?" We decided to work together to come up with the answer from the expert deliverability strategists here at Inbox Pros.
As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox?
Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?”
This query left us scratching our heads.
“One-hundred percent deliverability is something that concerns email marketers, from mom-and-pop shops, to large corporations,” says Nathan She, Deliverability Tech Lead with Trendline. “While we strive to achieve 100% deliverability, it’s not something that’s realistic or something that you must have.”
We should pause here to clarify that deliverability is different from delivery. Delivery means your email was received by the client, even if it lands in the spam folder. An email bounce would mean the email isn’t delivered. Deliverability, on the...