Trendline Acquires Canada’s Largest Email Marketing Agency

Trendline Acquires Canada’s Largest Email Marketing Agency

PRESS RELEASE This acquisition uniquely positions Trendline to help Fortune 500 companies transform their email marketing programs. AUSTIN, Texas – April 22, 2019 – Email consulting and professional services firm Trendline Interactive today announced the acquisition of Canadian email agency Inbox Marketer, further strengthening Trendline’s strategy, data management and analytics service offerings. “Forward-thinking organizations are embracing digital transformation, and email is the digital channel they look to first,” said Morgan Stewart, CEO of Trendline Interactive. “While new technologies allow marketers to connect with customers in increasingly personal and relevant ways, marketers also need to deploy the right people and processes to fully leverage these tools. Inbox Marketer bolsters our ability to identify quick wins and implement strategic solutions that drive digital marketing transformation.” Trendline and Inbox Marketer were both recognized as email industry leaders in the most recent Email Agency Buyer’s Guide from analyst firm The Relevancy Group, with Trendline receiving top honors in strategy and analytics, and Inbox Marketer receiving the highest scores...
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Trendline Recognized as a Leader in Community Service

Trendline Recognized as a Leader in Community Service

Austin, Texas – April 17, 2019 The 2019 Communitas Awards recognized Trendline Interactive for Leadership in Community Service for their support of multiple community programs and local non-profit organizations in 2018. The Communitas Awards recognizes exceptional organizations that are unselfishly giving of themselves and their resources, and those that are changing how they do business to benefit their communities. As a full-service email marketing agency, Trendline knew that delivering world-class email programs wasn’t their sole reason for being. With offices in Austin, Portland, Chicago, and Atlanta, they felt compelled to help the less fortunate and change the way they do business to benefit their employees, as well as their local communities. Their offices volunteered and donated to many causes in 2018, including the Humane Society, Lurie’s Children’s Hospital, Emory’s Oxford Cares, AARP Foundation’s Million Meal Pack, Coats for Kids, and more. “Trendline is incredibly honored to receive this award, as giving back is baked into our core values. I am proud that we were recognized...
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Digital Disruption and Digital Transformation

Digital Disruption and Digital Transformation

We live in a world where technology blurs the line between the physical and the digital. This always-on environment gives emerging companies the chance to break long-held monopolies. It’s a world of incredible opportunity and innumerable pitfalls. In this fiercely competitive environment, the expression “innovate or die” rings true for all brands. Innovative leaders need one key trait to stay ahead of the competition: flexibility. Brands have to change with the times as technology transforms the way humans live and behave. Disruptive trends are emerging in the digital space. This will not only affect business operations, but transform the way we communicate with and market to customers. Innovating Business Processes with Transformative Tools We predict that chatbots, data practices, AI, and more have the potential to completely transform business practices for innovative companies. Chatbots Chatbots bridge convenience and science. But as of 2018, most customers had frustrating experiences working with chatbots. The good news is that developers are making huge strides in chatbot...
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The Email Marketing Agency of the Future: The Trendline Model

The Email Marketing Agency of the Future: The Trendline Model

At Trendline, we believe that much of our success so far has come down to three key areas: Our focus on email marketing Our unique culture The solid foundation set by our five core values Ownership, integrity, and collaboration drive us to always deliver for our clients. By focusing on innovation and continuous improvement, we’ve been able to leverage the right technology as part of our own digital transformation. This not only affects how we deliver for our clients and their customers but how we operate our business. For companies to successfully navigate digital transformation, they must put customers at the center of all that they do. In fact, Forrester’s four rules for digital transformation heavily emphasize the power of consumers and technology to transform your business: Deliver easy, effective, and emotional customer experiences. Focus operations on things customers value. Build platforms and partnerships to accelerate and scale. Innovate at the intersection of experiences and operations. Transformation isn’t just for enterprises,...
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Google AMP is Not the Game Changer

Google AMP is Not the Game Changer

I have to admit that the way Google has positioned AMP For Email and how they pumped it up in the marketplace is pretty darn cool. AMP stands for Accelerated Mobile Pages and it brings a whole new level of interactivity to email that email marketers have been dreaming of and trying to develop for years. Ever since Google introduced it last year, I have thought about how companies could take advantage of it’s capabilities once it was made available to the general email marketer. While it does come with a few restrictions, the notion of making the inbox more interactive and engaging is extremely compelling. When Google made the “wide” announcement last week, many tech publications touted it as “transformative”, and a “rebirth.” Even one company made a bold statement by calling it a “game changer” for email marketing. On the surface, there is a lot to like about AMP for Email, and I can see why people are...
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What It Takes to Become Salesforce-Certified – and What It Means for Our Clients

What It Takes to Become Salesforce-Certified – and What It Means for Our Clients

At Trendline Interactive, we believe investing in employee education and training pays off in better service for our clients. Continual Improvement is one of our core values, and we encourage employees to seek training that will further their skill sets. We're pleased to add the name of Steve Schweiss, a Senior Platform Specialist, to the list of Trendline professionals who have earned recognition as a Salesforce Certified Marketing Cloud Consultant. The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Additionally, SFMC Consultants are able to demonstrate knowledge, skills, and experience in email marketing best practices. This includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application. Earning his certification meant Steve had to do more than just take a quick online test. Instead, he spent hours after work studying and practicing to...
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