
How To Manage An Email Marketing List
Congratulations! You’ve either moved into a new role at a new company and inherited an existing list or you’ve successfully built up your email list using multiple acquisition sources and turned it into a profit-driving machine. Or maybe you’re just killing time before lunch and looking for something to read. Either way, I’m glad you’re here.
If you’re not quite there yet and looking for ways to grow an email marketing list, be sure to check out this white paper by the one and only Andrew Kordek:
6 Pillars of Email Acquisition
Clients often ask me about managing email marketing lists. What is the best way to segment my list? How should I be personalizing email content based on list attributes? Where do I start?
Email is one of the more mature digital channels, and with maturity comes expectation. Subscribers expect to have a good experience when they open an email. A good experience can be achieved through tailored content based on the user’s...