How To Manage An Email Marketing List

How To Manage An Email Marketing List

Congratulations! You’ve either moved into a new role at a new company and inherited an existing list or you’ve successfully built up your email list using multiple acquisition sources and turned it into a profit-driving machine. Or maybe you’re just killing time before lunch and looking for something to read. Either way, I’m glad you’re here. If you’re not quite there yet and looking for ways to grow an email marketing list, be sure to check out this white paper by the one and only Andrew Kordek: 6 Pillars of Email Acquisition Clients often ask me about managing email marketing lists. What is the best way to segment my list? How should I be personalizing email content based on list attributes? Where do I start? Email is one of the more mature digital channels, and with maturity comes expectation. Subscribers expect to have a good experience when they open an email. A good experience can be achieved through tailored content based on the user’s...
Read More
GDPR Part 2: Privacy Boogaloo

GDPR Part 2: Privacy Boogaloo

Not up on GDPR Compliance? Read Part 1 here. Now that GDPR has been around for more than a year and the fires are mostly put out, we’ve had a chance to take stock of how the email industry is adjusting to GDPR. Trendline deliverability consultants work with all kinds of senders, who have all kinds of different email programs and compliance needs. We’ve noticed a common thread among the various senders to whom GDPR applies. They have an explicit opt-in for each user and nothing else. It turns out that the majority of senders we encounter don’t realize that there’s more to GDPR than simply getting an opt-in–a lot more! Many senders don’t realize that GDPR isn’t even an email law; it’s a data and privacy law, and the opt-in requirement is simply a consequence of the strict rules for the who, what, when, where, why, and how of handling personal data. Senders need to stop thinking of themselves solely as...
Read More
Feedback Loops Introduction

Feedback Loops Introduction

Deliverability is the backbone to email marketing success. If your emails don't reach your subscribers, they can't drive engagement, increase loyalty, or generate sales. In this deck you'll learn: What is a feedback loop? Major Independent Feedback Loops Return Path's Universal Feedback Loop Service If you're experiencing deliverability issues, our world-class deliverability experts can help you get back in the inbox. Contact Trendline today....
Read More