Often considered the Hatfields and McCoys of the business environment, sales and marketing are two dueling teams that need to get along and call a truce. Now more than ever, marketers and salespeople need to make collaborative efforts to stay ahead of the ever-changing business environment. A communicative, synced sales and marketing department is as effective as it is imperative to success.
Below, we have some questions you should ask about items that need to be in-sync.
Prospecting and Lead Generation
Are the nurture streams effective? Do they need to be tweaked?
Is marketing holding onto leads too long–or not long enough?
What feedback are you getting from your sales team?
Is the most relevant collateral being used to groom and grow leads?
Are prospects receiving that collateral?
The sales team needs which touchpoints and marketing materials in order to close deals?
Is the sales team making the correct number of touches to prospects?
Has the sales team been informed of...