January, 2020 | Trendline Interactive

Segmenting Subscribers to Drive Increased Email Response

January 30, 2020September 2, 2020 by Colleen Preisner Comment Closed

We’ve said it before and we’ll say it again–personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair color, etc.). People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will help you increase delivery, open rates, and engagement with your call-to-action. In the recent State of Email Marketing Report by The Relevancy Group, it was identified that only 32% of marketers know the quality of their email subscribers. This is a huge gap in your email marketing program and a wasted opportunity to target your message. When you know which subscribers are more valuable based on their engagement level, you can segment and deliver specific content in order to increase relevancy and engagement. Segmenting doesn’t mean changing your entire brand, messaging, and offering. It means using details...

Email Marketing: From A to Z

January 21, 2020September 2, 2020 by Colleen Preisner Comment Closed

As a data-driven email marketing agency, we have lots of tools we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list! Like you, we enjoy keeping things simple when it comes to our clients’ landing pages, email marketing campaigns, and all communication related to client relations. Much like ideal customer journeys, the greatest success comes from the least amount of steps taken to solve a problem or fulfill a need. Any marketer operating within the digital landscape knows that there is a myriad of terms and keywords used to describe services, actions, and products that fulfill needs and solve client problems. When talking about campaign details, email marketing strategy, and beyond, Trendline is no exception to this idea. In order to get everyone on the same page when it comes to terminology, we decided to clarify the meaning behind...

Leveraging Current Customer Insights to Acquire New Accounts

January 15, 2020September 7, 2020 by Colleen Preisner Comment Closed

The optimal enterprise-focused sales strategy is to increase your deal size and decrease your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin to understand how an account-based marketing strategy will help you acquire new sales. Account-based marketing takes a holistic sales approach, both internally and externally. Within your business, you are closely integrating your sales and marketing teams with aligned goals and tasks to achieve the optimal customer experience. Externally, you’re nurturing the team of decision makers with personalized material, advertising, and brand recognition. In turn, you’re creating a closer relationship prior to the sales point of contact. Account-based marketing means you’re targeting a group of people, which means consistent messaging is more important than ever. The collective decision-making process in enterprise companies is worth the fight. While it’s not one individual making the decision but rather a...

Ready, Set, Test!

January 9, 2020September 7, 2020 by Colleen Preisner Comment Closed

Add A/B Tests To Your Deployments As marketers, we can often find ourselves falling into the same old routine of deploying similar messages to the same audience. However, we know that this routine can lead to fatigue in your email list and can lead to declining metrics. One way to keep your messaging campaigns fresh and engaging is to continuously conduct A/B tests. There are many different ways to incorporate A/B tests into your deployments to gain insight into message effectiveness. Here are four quick A/B tests that can be conducted: 1. Subject Line Test This is the quickest and simplest way to add an A/B test to your deployment. If you use the same subject line for each deployment (such as a newsletter), try testing it against a completely different subject line that gives a teaser for the content in the template. Testing a new subject line may attract new recipients to open the message who wouldn’t normally. A subject line test is also...

Top Ten Tips to Improve Your Email Deliverability

January 5, 2020September 7, 2020 by Colleen Preisner Comment Closed

You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However, if you aren’t taking the proper precautions, your email may end up in the wrong place, where all that work isn’t returning your investment (in time and money). Focusing on deliverability tactics can help make sure that you’re getting the greatest potential ROI from your emails. Get Deliverability Help Top Ten Tips to Improve Your Email Deliverability Here are ten tips to help improve your email deliverability. Improve your data collection tactics. The collection process is the source of all your data for your work, so good data in and good data out. Provide clarity and transparency in the...

Month: January 2020

Segmenting Subscribers to Drive Increased Email Response

Email Marketing: From A to Z

Leveraging Current Customer Insights to Acquire New Accounts

Ready, Set, Test!

Top Ten Tips to Improve Your Email Deliverability

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