Email for marketplace businesses

Email for marketplace businesses

Your customer's relationship with your brand is complex. To borrow a phrase from the Beatles, it's more like a long and winding road than a short path from awareness to conversion. That's why the "one size fits all" model of email marketing doesn't work as well as it used to. Messages that treat every customer the same don't address each customer's unique situation, and the result is loss of engagement and contact with that customer. In today's complex retail environment, marketers have to listen closely for the signals their customers are sending and find the right timing and frequency to send messages that respond to those signals within a framework built to help the brand achieve its own objectives. This is hard enough for traditional retail brands that combine both brick-and-mortar and e-commerce. It becomes even more critical with the growth of "marketplace" e-commerce models. If your brand operates on the marketplace model and you're seeing diminishing returns from your email messaging, this information...
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Email Marketing Playbook For Success in the Normal<i>Now</i>

Email Marketing Playbook For Success in the NormalNow

Are we in the New Normal? The Next Normal? At Trendline, we've come up with our own description of the times we're living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what's "normal" differs from person to person, business to business, location to location. Today's normal could be entirely different in six months – or even six days. For businesses, it requires new actions and responses from the nerve center of every company: the marketing department. This guide will help you create them. This guide will walk you through a brief retrospective as to the lessons learned while marketers navigated the beginning of the pandemic. More importantly he explores practical solutions of what you can do next as you lean more heavily on digital communication and email to fuel growth in 2021. Email Marketing Playbook For Success in the NormalNow Part 1: A Better Crisis Response Lessons from COVID-19: What Just Happened? COVID-19 response messages: who did it well ...
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Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 228% Percent Austin, TX, October 8, 2020 – On August 12 Inc. magazine revealed Email consulting and professional services firm Trendline Interactive as No. 1862 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Trendline now joins Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names which gained their first national exposure as honorees on the Inc. 5000.  “When we started Trendline in 2010 our goal was simple yet ambitious, help world-class brands build world-class email marketing programs,” said Morgan Stewart, CEO of Trendline Interactive. “We knew if we found talented people and focused on our client’s success, our success would follow, making the Inc. 5000 is proof of that. We are truly honored as an organization...
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On-Demand Recording: Email Marketing In The Normal<i>Now</i>

On-Demand Recording: Email Marketing In The NormalNow

On-Demand Webinar • 35min Are we in the New Normal? The Next Normal? At Trendline Interactive, we've come up with our own description of the times we're living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what's "normal" differs from person to person, business to business, location to location. Today's normal could be entirely different in six months – or even six days. For businesses, it requires new actions and responses from the nerve center of every company: the marketing department. This discussion will help you create them. Join Scott Burdsall, VP of Marketing Strategy,  as he walks us through a brief retrospective as to the lessons learned while marketers navigated the beginning of the pandemic. More importantly he explores practical solutions of what you can do next as you lean more heavily on digital communication and email to fuel growth in 2021. Content overview: A better crisis response  Lessons from COVID-19: What Just Happened? COVID-19 response messages: who did it...
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Did digital transformation really just accelerate by 5-6 years?

Did digital transformation really just accelerate by 5-6 years?

For digital marketers, the big story of 2020 is not just the COVID-19 pandemic but the digital transformation it accelerated as the world stayed home to try to keep the virus in check. We explored some secondary statistics that prove that perhaps that did just happen. Consider these stats: Ecommerce takes off: This is the business story of the year, as stores closed but delivery services stayed open. Digital commerce is expected to jump 18% in 2020 according to eMarketer. Grocery shopping is driving the digital bus, especially for Baby Boomers, whose adoption rate jumped from 8% in February 2020 to 34% by mid-March, a trend experts predict will hold steady even as stores reopen or expand hours. Email engagement rises: A Campaign Monitor study reported email opens rose 4 percentage points in March and April compared to the same times in 2019: 21.7% in March and 21.2% in April. The average click rate rose from 2.78% in March to 3.01% in April. Although reports conflicted over...
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