SFMC Feature: Deployment Manager

SFMC Feature: Deployment Manager

As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in an existing account.  Regardless of the reason, if you have to move assets between Business Units or complete a migration, you are in luck: There is an app for that. Within the Salesforce AppExchange, SalesforceLabs has released an app called Deployment Manager. Deployment Manager–in short–allows you to take a snapshot in SFMC, download the snapshot, and re-deploy it into a different Business Unit or SFMC account What makes Deployment Manager so cool? If you've ever tried to move anything from one Business Unit to another in SFMC, you know there was never a reliable tool to use (unless, of course, you built your own). The Deployment Manager app provides the ability to move items...
Read More
4 holiday email tips to stay on the nice list this season

4 holiday email tips to stay on the nice list this season

Like every year, the 2020 holiday season will undoubtedly be stressful. Unfortunately, this blog will not help you find that new and clever way to say ‘happy holidays.’ However, it will provide some tips for creating and maintaining more positive subscriber relationships. Here is our advice to help you survive the season and close out the year with success. 1. Consolidate email cadence Inboxes are already filling up with holiday offers. To avoid recipient fatigue, be mindful of email frequency and look to consolidate content into fewer emails filled with meaningful content. For example, rather than sending out multiple, redundant emails that say “Check out all our holiday deals!”, send emails that each highlight sales in specific departments. This encourages subscribers to look forward to the next email that will showcase deals in different categories, rather than thinking “Seen this already” before moving the email to trash. Regarding holiday email timing, you need to evaluate your audience’s level of engagement. Have you been keeping...
Read More