What you need to know about the Consumer Data Protection Act

What you need to know about the Consumer Data Protection Act

Jan. 1, 2023 – Put this date in your calendar and circle it in red. It's the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company's operations. I'm talking about Virginia's Consumer Data Protection Act – commonly referred to by its acronym CDPA, which sounds like two other major data laws, the CCPA (the California Consumer Privacy Act), and GDPR, the European Union's General Data Protection Regulation.  If your company revamped its data policies to comply with GDPR, CCPA or both, you're probably in a good position to comply with CDPA. If not, you now have 8.6 million more reasons (that's Virginia's estimated population as of 2020) to get your data processes, procedures and policies in order.  Like CCPA and GDPR, Virginia's CDPA has many implications for marketers.  In this post, I'll present a general introduction to CDPA, how it compares with CCPA and GDPR, and what you need to...
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Data Literacy for Marketers: Why data matters in Marketing – May 11

Data Literacy for Marketers: Why data matters in Marketing – May 11

About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the ability to collect, manage, evaluate, and apply data in a critical matter. By increasing data literacy, marketers are able to bring new ideas to the discussion and have productive, positive debates that lead to better decision making and new innovations. In this session, we'll explore the field of data literacy and its role in marketing. We'll identify some key concepts that often trip up marketers and discuss how your marketing team can harness the power of data. Join Emma Warrillow, Practice Analytics Lead at Trendline Interactive, as she walks you through these topics, and more. Register Now!...
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Trendline Interactive expands leadership team with new Chief Operating Officer

Trendline Interactive expands leadership team with new Chief Operating Officer

AUSTIN, Texas, April 21, 2021 /PRNewswire/ -- Trendline Interactive, a full-service marketing agency and consultancy, today announced its appointment of Amie Frickel to the role of Chief Operating Officer. Trendline's hiring of Frickel comes on the heels of the company's acquisition of LeadMD, the number one performance marketing consultancy in the U.S. and Data Insight Group (DiG), a leading data and analytics company. In her new role, Frickel will be responsible for overseeing Trendline, LeadMD and DiG's integration and alignment, operationalizing the company's vision, pursuing growth opportunities for internal teams and mobilizing talent to drive value for its clients. "Amie is a renowned leader with broad experience building multi-discipline teams, shaping and deploying new business capabilities," said Morgan Stewart, CEO of Trendline. "With Trendline's recent acquisitions of LeadMD and DiG, as well as our B2C and B2B practices converging, Amie is taking on this role at a critical time. We couldn't be more thrilled to have her on board." An accomplished executive with two decades of digital transformation experience, Frickel...
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Solving martech: Unlock your email program’s full potential – April 28

Solving martech: Unlock your email program’s full potential – April 28

APRIL 28, 2021 // 1 PM CDT Live Webinar | 1 hour Many companies are struggling with how to best utilize their email technology platforms this year. Most are willing to put all options on the table (including switching ESPs), but do not know exactly where to start. This webinar is designed to help marketing teams move forward. In this webinar you will learn: How to define your martech needs The 4 types of email platforms available and client/vendor fit considerations 3 paths forward to unlock your program’s full potential   Tune in April 28th at 2:00pm ET/11:00am PT for a 60 minute webinar on these topics, and more....
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Customer Lifetime Value – Putting a price on profit potential

Customer Lifetime Value – Putting a price on profit potential

What Is Customer Lifetime Value? Take a look at your current customers. How well do you understand their value? Do you know how much revenue they produce for you? Do you understand how much it costs you to generate this revenue? And more importantly, are you able to predict these values into the future?  Customer lifetime value (CLV) is an important metric for organizations who want to get a more accurate view of their customers and become more profitable in the process.  Understanding CLV allows you to make changes to your business to attract, convert, and retain more high-value customers, while increasing the overall value of your entire customer base. While there are many simple approaches to calculating average CLV, predicting true customer-level CLV and implementing it as a performance metric across your entire organization is a complex process. Many companies fail when it comes to CLV because they underestimate the amount of change it will require to be successful. On the other hand,...
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