CMAmartech – June 2, 2021

CMAmartech – June 2, 2021

Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets. To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. The role of marketing and martech in this transformation is crucial. Join Alex Williams, Practice Lead, Cloud Consulting as he discusses all things martech and what the future holds for enterprise businesses....
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3 ways to optimize your email program this Spring

3 ways to optimize your email program this Spring

Spring is in the air! The perfect time to take a look at your email program and get a better understanding of what’s working, what’s not working, and where you might need some support.  Spring cleaning at work can provide an opportunity to practice being more mindful of the tasks you’re doing, promote a more positive attitude and help establish a clear mindset - and quite possibly, avert those feelings of languish so many are experiencing these days.  For marketers that manage a sophisticated email program, there can be so many different ways to optimize its performance - just thinking about it can take time that you probably don't have. We have compiled 3 steps email program owners can take to capture some of the stress-relieving benefits of spring cleaning at work.  Get in the inbox What is more distressing than sending a message and not knowing if it is even being delivered to it’s intended recipients? Even more stressful is actually knowing your...
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Making data memorable with storytelling

Making data memorable with storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in business decisions––they’ll need to use storytelling to make the data more memorable.   In Chip and Dan Heath’s book ‘Made to Stick - Why Some Ideas Survive and Others Die’ they demonstrate that stories are far more memorable than statistics. The Heath brothers reference a test they conducted where they asked students to give one-minute speeches.  In the average one-minute speech, the average student used 2.5 statistics, and only one in ten used storytelling. On the other hand, when the audience was asked to recall the aforementioned speeches, only 5% remembered any individual statistic from the speeches but an impressive 63% remembered the stories. Data-driven stories not only...
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