Leveraging data to deliver the ultimate customer experience

Leveraging data to deliver the ultimate customer experience

Due to endless choices, today’s customers have higher expectations of your brand than ever before. Customer experience (CX) pioneers, such as Apple, Amazon, and Google, have all helped condition customers to expect an exceptional experience every time. And then the COVID-19 pandemic came along. Discover the customer journey in action,  design experience around valuable segments, and deliver better customer experiences with Trendline's latest white paper. We have worked with many clients to improve their customer experiences. Our analysts can help you understand and measure your customer experience, identify the hurdles and trouble spots that hurt the experience, develop plans to research, and create plans for initiatives that will deliver better experiences for customers in all segments. We welcome the opportunity to demonstrate how to use data and analytics to take your CX initiatives to the next level....
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How to get more value from your data analysts

How to get more value from your data analysts

Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and analyze their own first-party data has never been more important.  And yet, while organizations are collecting more data than ever before, and making significant investments in big data and analytics, many continue to struggle with using their data to get real results. Overcoming this challenge means that employees and business leaders alike, especially those involved in data, need to shift their mindsets. We believe that data analysts need to be able to think more like business consultants when it comes to interpreting and communicating the results of their analyses, and that business leaders need to support their analysts' efforts by providing them with more information than just the numbers themselves. Let’s take a look at how you, as a business leader, can leverage the power of the data analyst to better position yourself to make stronger, more effective decisions. Why are organizations...
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June 30 – 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy

June 30 – 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy

Join us for an informal discussion of "6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy". Bring your thoughts and your questions on the blog post, this isn't a formal webinar, it's an interactive discussion. Your discussion leaders: Jenna Devinney, Webbula Emma Warrillow, Trendline Interactive, Author of the post Tammi Miller, Trendline Interactive, Author of the post Shmuel Herschberg, Shyn Media   Register Now!...
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Four principles of ethical data use

Four principles of ethical data use

Have you ever thought about the amount of data your company collects on any given day? With such a vast amount of data being collected, ethical questions about what you should or shouldn’t do with that data arise, particularly when you’re dealing with sensitive or personal information.  Below we outline our four basic principles of ethical data use, so that we can keep you in good standing with your customers, prospects and society on the whole. Data ethics: more than a social dilemma We all know that consumers often exchange data for additional services or value from organizations, whether or not they realize what data they’re giving up. After all, who actually reads all the “Terms & Conditions” before clicking “Agree”? Take social media platforms as an example. Consumers must accept the terms of service before they can even set up an account. The catch is that consumers are not always aware of what they are “agreeing to”, and unfortunately there are...
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Understanding 1st, 2nd and 3rd party data for marketing success

Understanding 1st, 2nd and 3rd party data for marketing success

The 360 degree view of a customer continues to be the crowning glory for modern marketing organizations and the analytics teams that support them. It drives the segmentation strategies the organization needs to succeed and the personalization that consumers have come to expect.  As more and more customer data becomes available, the picture of the customer becomes ever clearer. However, as that picture becomes clearer so too do the rules, regulations and laws surrounding how you went about obtaining your 360° view. In this article, we demystify data concepts for you and clarify the meaning of first-party, second-party, third-party and even ZERO-party data. As marketers, it is critical that we have a clear understanding of the provenance of our data – where it comes from and what we can use it for. What is first-party data? First-party data is typically the most valuable to an organization; it is the data they own about their customers. It typically contains Personally Identifiable Information (PII) as well...
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The path to unlocking your email program’s full potential

The path to unlocking your email program’s full potential

As an email-centric marketing leader you carry the weight of ensuring that your email program is operating effectively and efficiently, but what steps should you take when you identify that things are not working as they should? To bring clarity to your chaos, we have detailed three paths forward for your consideration. While we always recommend that you truly understand your unique needs, we also acknowledge that an appreciation for the solutions available can help to set your path forward. The 3 paths outlined below represent the least effort to the most effort. Generally speaking the more you touch or change your tech, the more resources needed to implement that solution. So let’s start out small.  How do I better utilize my program without changing the martech? Organizations often start to seek out help when they realize that their programs are seen as failing or plateauing, and not functioning optimally.  If you opt to stay with your existing martech you will want to...
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