Mail Privacy Protection Checklist: Planning for the future

Mail Privacy Protection Checklist: Planning for the future

While marketers wait to see how the Email Service Providers (ESPs) respond at the product level to Apple's Mail Privacy Protection updates, Trendline has created a checklist of six tangible parts of your email program that you should be thinking about and actioning on now to start planning for the future. Once every email is delivered to an Apple Mail client registers as an "Open", using open rates as a proxy for user engagement and intent will not be a reliable metric. It is hard to know what the size of that audience is, but we estimate the number to be close to 50% of most email lists (for some email programs that number will be shockingly higher). We all know that the open rate itself has always been a flawed metric, but it’s important to understand just how intertwined it is into practically every aspect of email marketing. We don’t expect Apple to backtrack on any aspect of Mail Privacy Protection,...
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Trendline Interactive enjoys standout revenue growth & business traction in 2021

Trendline Interactive enjoys standout revenue growth & business traction in 2021

AUSTIN, Texas, Aug. 11, 2021 /PRNewswire/ -- Trendline Interactive, a digital marketing agency and consultancy, today announces recent company wins and growth. Despite the global pandemic and economic volatility of the past year, Trendline achieved 30% year-over-year revenue growth and a 45% year-over-year increase in bookings. The firm also welcomed over 40 new team members in the last 12 months and landed engagements with numerous notable organizations. Additionally, Trendline forged two key industry partnerships with Tealium and Segment, two  leaders in the Customer Data Platforms (CDP) space. The company also added noteworthy new clients including Tricor Braun, Equine Network, KPMG and Vari. "It's been a big year for Trendline. After acquiring LeadMD and DiG earlier this year, our combined teams have expertly helped our customers realize success - even amidst the pandemic," says Morgan Stewart, co-founder & chief executive officer of Trendline Interactive. "We're laser focused on growth as we shift the marketing paradigm around performance, and are already planning for even more in the...
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5 Types of Email Service Platforms (ESP) for you to consider

5 Types of Email Service Platforms (ESP) for you to consider

Are you considering a new Email Service Platform (ESP)? The martech landscape has quickly become complex and even contradictory at times, and shopping for best-fit technology can inevitably become a long and often daunting process. In this infographic we have classified the 5 types of ESPs for you to consider based on the kinds of tech capabilities they offer, who should consider them, as well as some common brand names you've likely heard of for each type. Which one is right for you?       Choosing an ESP is no easy task Do your homework! We tend to be swayed by other people’s opinions more often than not, and that can provide valuable insights into someone else’s first-hand experiences with the ESP you are considering. Read reviews on the company and take into account the feedback given by satisfied and unsatisfied clients. Pairing up with an independent technology consultant like Trendline Interactive will help you start your search on the right foot,  and tap into...
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