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Design involves far more than just making something look nice. And designing emails is an art form unto itself. Just ask Becca, one of the interactive designers in TLi’s Portland office.
What does an interactive designer do?
Basically, I design the emails you interact with in your inbox! While I’m not necessarily creating a literal email, I’ll mock up in Photoshop what the email will look like. I make sure the email is not only excellent on a visual level, but I also form a narrative with my layout that will bring to life the client’s goals for the project.
Tell us about how you came to work here at Trendline? What motivated you to want to work on email?
I started working here when I moved to Portland and needed a new job. I loved the idea of working in email because it’s a fast-moving environment. You spend two weeks on a project, rather than six months or year. This is exciting and always keeps things interesting!
What inspires you to create?
I think so many problems can be solved by communication, so I love creating things that help people, brands, companies, etc. communicate. It’s inspiring and motivating to think that what I create might help solve problems and open up conversations!
Is there one thing you would want to change about emails you receive?
I think too many emails don’t consider quality/quantity. I would much rather read a well thought-out and intentional email once a week than five emails a week that repeat the same content.
What is one brand that you almost always open/read and click?
Describe the perfect email in your mind.
Simple and trendy design with a straight forward message! Or any email that’s telling me some good news.
What is the hardest part of your job?
Sometimes I just want to design an email to look awesome, but keeping in mind user experience always complicates things and makes you think beyond just what looks good.
What is the most satisfying thing about your role?
Seeing the emails I designed actually showing up in my inbox!
What are you most proud of in life? In work?
For both, I always finish what I start. I believe you can be more successful than even the most talented people by just being committed, consistent and showing up every day.
What are you afraid of?
Sharks! And the massive earthquake that’s set to hit the Northwest any day now…
What one TV character do you identify with the most?
Kristina Braverman, the blonde mom, from Parenthood. She’s a devoted mother who, when her son who got shortchanged in the educational system, decided to run for mayor, lost, and then started her own school anyway. #goals
What famous person (alive or dead) would you want to have dinner with?
Elizabeth Gilbert! I love her views on spirituality and creativity.
What is the last lie you told?
“Can we reschedule? Something came up.”
Beer? Wine? Mixed drinks? Grain alcohol?
All the expensive cocktails!
You are dropped into the middle of a forest and have to find your way out over the next 2 days. What are 5 things you would absolutely want to have with you? (5 things only)
A camouflage jacket to hide from the bears, beef jerky, a water bottle, a very small sleeping bag and bug spray.