Let's Take This to the Inbox
Sign up for our news, resources and updates. The inbox is our favorite place after all. We’ll make sure it’s worth it. (You can unsubscribe at any time, but you probably already knew that.)
I’d met the requirements for my major, but I still needed two credits to get my undergraduate degree. While there weren’t many two-credit classed offered in the summer, I found one: “Introduction to the Internet.”
Yes, I believed it would be important to learn about the Internet, but I had another motivation for learning to create Web pages, use email and Instant Messenger. I lived in California, I had a girlfriend in Texas, and I was a poor college student. Every extra cent I had was going to buy stamps to send letters and pay for long-distance phone calls — since a cell phone was out of my financial grasp as well.
My initial motivation for going online was simple. I did it for a girl. I welcomed the opportunity to communicate long-distance, in real-time, for free.
But my motivations for using the Internet have changed since then. Now, I use it for everything from work to shopping and paying bills to staying in touch with old friends.
Earlier this year, I wrote “The Fluid Nature of Gen Y’s Media Habits,” which looked at how media habits change as Gen Y consumers move through different life stages. I’ve since conducted new research (to be published next month) that looks at how the motivations fueling online activity change over time.
Shopping (22%) and looking for deals (20%)
While women are more likely than men to be motivated to go online to shop and find deals, there are dramatic changes that occur over time.
Originally From ‘As They Age, So Do Their Motivations for Going Online’| Published May 21, 2010