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It was a virtual email frenzy this past Black Friday and I was there to witness all 650+ emails that came into one of my seed accounts. There were some good ones and bad ones and even some strange ones, but the one email that stood out was from Patagonia. The best Black Friday email of 2014 was not even a Black Friday email which makes it even more spectacular. Patagonia is a well known retailer that could have capitalized on the day, but chose to promote their Worn Wear Swap through a humanized video storyline and a link to learn more.
Check out the creative below and see if you agree with me.