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Today CASL went into effect. Unless you have been living in a bio-dome or off the grid for the last several years, you should be pretty familiar of what CASL is and how it will affect you. If not, you can learn more here and here. CASL does not only affect those businesses IN Canada, it affects businesses doing business in Canada. If you are still on the fence about what to do, drop us a line and let’s chat.
Last but not least, there are some companies not waiting around for implied consent to phase out. Below are two examples of companies sending out email to grab that elusive, explicit consent, and I am sure that I will be seeing a lot more cross my inbox very soon. So … Happy CASL day, and may you obtain explicit consent on as many people as you can.
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