How to add a “Pin It” Button to your Email Campaign

Alex Williams

(Getting a lot of questions on this recently, so I thought I would throw up a quick blog post to direct people to.)

If you want to test out having users “Pin” content from your email on Pinterest, here is how to build the url that will sit behind the “Pin it” button:

We’ll create a Pin of my guitar as an example.  First, grab the url you would like the Pin to go when clicked:

Next you’ll need the url of the hosted image you would like Pinned:

And Finally, you’ll need the description you want to go on your pin:

Gibson Firebird

And Viola! You have your link. Firebird

Here is the link in action. Pin me.

Happy Pinning!


About the Author(s)

Alex Williams

SVP, Practice Lead, Cloud Consulting. As one of Trendline’s first hires, Alex built out Trendline’s full service email practice. He is a true full stack email marketer – from strategy and creative to technology and analytics. Widely recognized as an email strategy and creative expert, as an SVP at Trendline, Alex brings his passion and creative problem solving skills to Trendline clients. Alex has had a hand in just about every account that’s ever been on Trendline’s roster. He is a frequent keynote speaker on topics related to design, technology, and their intersection in the inbox. Follow Alex on Twitter

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