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Looking in the mirror this morning, I was forced to face reality: I’m getting old. Thus, when it comes to teen culture, I am an outsider looking in. And knowing that my personal experiences are different from theirs, I can’t afford to fall into the trap of applying anything from my experience to that of teens. Not only are their habits different from my own today, but they are different than what I did when I was a teen. The tools available to them and the social mores around those tools are simply different.
Our ongoing research, in collaboration with the Center for Media Design, compares how consumers communicate interpersonally versus how they want marketers to communicate with them. When it comes to teens, there is a marked difference in how they communicate on a personal level when compared to other demographic segments. For example:
Originally From “Mind the Gap When Talking About Teens”| Published February 11, 2010
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