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Given the time that we live in and the sensitivity around people’s privacy and permission practices of organizations, it might be time for companies to buck up and inform their base of changes. This is especially important if you are making a substantive change to the last accepted policy such as the sharing of information with third parties.
For companies that chose to inform their subscriber base, they are faced with multiple options in how to communicate it:
Some people would look at the above list and chose one, but I am of opinion to chose them all. I believe that in the area of privacy and permission over communication is not as bad as under communication. People want the answers and those folks that consume information through multiple channels would appreciate the level that you went through to let them know of changes. Imagine being on the backside of under communication and having to back peddle in social media and the press…..to me, its not just worth it.