2 minute read
You’ve read the headlines–privacy breaches and phishing scams have increasingly become front-page news. Microsoft’s anti-phishing filters are showing monthly deltas of up to 44% increase in phishing emails received between 2018 and 2019. These attacks target major bank brands, payment processors, health care providers, e-tailers, and individual consumers. According to Statista, 55% of email traffic in 2019 was spam. Despite its importance, ubiquity, and resilience, email has never been 100% secure. Email fraud costs companies around the world millions every year, and fraud can permanently destroy brand reputation.
New delivery tools have emerged to assist with brand and consumer protection; the most important of these tools is DMARC (Domain-based Message Authentication, Reporting, & Conformance). DMARC is an open email standard published in 2012 by the industry consortium DMARC.org to enable domain-level protection of the email channel. It works in conjunction with the more well-known email standards (SPF and DKIM), and it is the only way for email senders (like you!) to tell email receivers (i.e. Outlook, AOL, Yahoo, Gmail) that the emails you are sending are truly from you.
Companies that have adopted DMARC see greater preservation of brand equity, elimination of customer support costs related to email fraud, and renewed trust and engagement in the company’s email channel. Despite the unparalleled insight and brand protection DMARC offers, not all email marketers have adopted DMARC, and it is hurting their bottom line.
By using DMARC, you are able to gain unprecedented visibility into the legitimate and fraudulent use of your domains. This visibility enables you to protect your customers, employees, and brands from email-based cybercrime. The overall impact on companies that have adopted DMARC is the preservation of brand equity, elimination of customer support costs related to email fraud, and renewed trust and engagement in the company’s email channel.
If you’d like one of Trendline’s deliverability strategists to take a look at your email program, find us here.
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