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What was the deciding factor in you coming to Trendline?
My degree is in Marketing, but I wasn’t sure what path I wanted to take in that field. When I read about the QA position at Trendline, I realized that a lot of my strengths lined up with the QA role. Actually, I have been inadvertently QA’ing my whole life. I’m the type of person who gets excited when they notice typos in books or errors in movies. I even found a typo in these questions :). Once I met and interviewed with some of the team at Trendline and learned more about the company culture, I knew that Trendline would be a great place to begin my career, learn about a new industry, and utilize my perfectionist tendencies.
5,720 emails QA’d last year!!? That is amazing … did you see every one of them?
It sure does feel like it! But no, we split the workload up between the members of the QA team so everyone gets to work on all of the clients and the different campaigns that are being developed at Trendline. Each person on the QA team is cross-trained to work on all clients, so that we can hop in and out of projects and work as efficiently as possible to get those 5,720 emails out the door with as few errors as humanly possible.
What does your typical day look like?
First thing in the morning, I check in with my team to see what projects they are currently working on and gauge their availability to work on new projects. We then have a daily stand-up with the Accounts Team to discuss workload and determine the priorities and goals for the day. We split up the projects accordingly and a majority of my day is spent doing the actual QA’ing of projects. While I am QA’ing a project, I work closely with Accounts, Creative, and Platform to resolve any issues that come up. I also spend a lot of time updating internal documentation, developing processes to increase efficiency, and training.
What are main errors that you catch day-in and day-out?
The types of errors we find generally depend on the type of project we are working on. We are more likely to see issues with the rendering in new projects that are going through QA for the first time, since they are new templates that have been developed. On projects we regularly work on and have QA’ed before, we usually see more copy and documentation errors since the content is what is changing rather than the template.
What makes a good QA person?
Being very detail oriented, good at communication, and great at multi-tasking are all important skills necessary to be a good QA person. Having an inquisitive nature and the confidence to question something that in your gut just doesn’t seem right is very important. Also, the ability to collaborate and work efficiently with other teams is vital. Great organization and prioritization skills don’t hurt either. 🙂
What is the coolest thing you learned about email marketing so far?
When I started at Trendline, I didn’t have much insight or experience with the world of email marketing. In the time that I have worked here, I have gotten to see the full process that goes into developing an email and the many different team members and skill sets it takes to produce a successful campaign. That has been a real eye opener for me as a consumer and has changed the way I view the emails in my own personal inbox.
What inspires you, both personally and professionally?
Professionally, I am inspired by figuring out how I can utilize my skills to enhance an organization, and how I can fit into a role and develop it. I enjoy solving problems and looking at the big picture, and it is inspiring when I see how small changes can affect the whole. Personally, I am inspired by Beyoncé.
Close your eyes and go back to day 1 here at Trendline. Now open them and tell me, was it what you expected? If you had to give one piece of advice to the next QA person, what would that be?
On my first day the company culture lived up to exactly what I expected from my interview for the position. Everyone was warm, inviting, and eager to help me learn. I wasn’t sure what to expect when it came to my role, though. Training in QA is a lengthy process and all of the information you need to know in order to ensure error-free campaigns can be overwhelming. I eventually got the hang of it, and my advice to the next QA person is to know that everything will click eventually and to take it one day at a time. Make sure to ask a bunch of questions and be eager to learn.
Is there a quote that best defines who you are?
“Nothing is impossible, the word itself says ‘I’m possible!’” – Audrey Hepburn.
If money were no object, what is one thing you would love to be doing?
I would definitely be traveling the world. I lived abroad in Dublin, Ireland for a year after graduating from college and traveled as much as possible throughout Europe while I was there. If money were no object, I would spend my time exploring new places and experiencing new cultures. Australia is a place that I have been dying to go to, so I would start there and circle the globe!
Favorite cartoon character?
Do the Minions count as cartoon characters? They’re my favorite.
Describe the best day ever!
My best day ever would start in Paris, France. I would spend the day exploring museums, and then I would fly to Florence, Italy to eat dinner at Quattro Leoni (the best restaurant I have ever been to). After dinner, I would head to the Beyoncé concert, because she would be obviously be playing in Florence that night. After the concert, I would meet Beyoncé, and we would become best friends.
What do you suck at?
I suck at golf. My dad really wanted me to be a professional golfer when I was a kid and enrolled me in lessons and it just did not work at all.
Tell us a joke.
You only have enough time to say one word to Edgar Allan Poe, who is about to walk into a tree. What do you say? … Poetry!
What is your biggest fear?
Birds. They are terrifying.