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I use to laugh when Jack Handey conveyed his deep thoughts on SNL. I keep a notebook full of my own deep thoughts that I’ve collected over the last 11 years. I would like to share a few of them with you.
Perhaps some of them will spawn a discussion at the office or in an email community.
1. The time you spend thinking of excuses for why you are not testing could be spent thinking about tests to execute and implement.
2. People have been predicting the imminent death of email marketing for years. I wonder how many of these folks have bought something or been influenced in some way by an email in the last 12 months.
3. Has there ever been a legitimate email about Viagra? If so, was it flagged as spam?
4. If someone signed up for your email program and never engaged in a single email, does creating a re-engagement program make sense?
5. Do spammers have business cards and, if so, do they put their email addresses on them?
6. If I sign up for an email program and you send me a welcome email with a “do not reply” address, does that mean I am not really welcome?
7. If you asked me years ago to move your email to my priority inbox (and I did), then disengaged, are you going to send me another email to tell me to move it back?
When a person like me thinks about email marketing for 10-12 hours a day at least 5 days a week, we tend to get punchy. Send me your deep thoughts on email, and I just might publish them.
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