There’s still no substitute for a good ol’ fashion subject line to get us excited about opening an email and engaging with a brand. @H2O_Plus is a great example of this.
SL: Welcome to 2003
My immediate reaction was, whoa … someone made a mistake. But when I opened the email I realized that the creative connected the product to the subject line in brilliant fashion.
We must remember that writing subject lines takes time and skill. It should connect the brand and the CTA to the subscriber, and inspire your audience into opening your email. Don’t make it the last thing you do before the button is pushed. Make it special, make it a surprise, and most of all, make it unique.
As always … let me know what you think.
Ready to send better messages?
More Resources & Insights
Let's Take This to the Inbox
Sign up for our news, resources and updates. The inbox is our favorite place after all. We’ll make sure it’s worth it. (You can unsubscribe at any time, but you probably already knew that.)
© 2021 Trendline Interactive, All rights reserved. Terms of Use Privacy Policy Accessibility Site Map
