Article

The Shortest Way On Facebook May Not Be A Straight Line

Andrew Kordek

Contemporary composer Earle Brown once said, “The shortest way between two people is not a straight line.” Based on some recent experiences with high school students talking about how they use Facebook, I say Brown could easily have been talking about them.

For the past several months, I have been working on a research series, “Subscribers, Fans, and Followers,” that looks at the differences in how people use email, Facebook and Twitter. Since our next report focuses on Facebook, I’ve been talking with users about what they “Like” on Facebook to add color to the statistics.

We know teens are active on social media, and statistics regularly show it plays a more influential role on teens than on older people. For example, 39% say they are “more likely to recommend a company/brand to my friends since becoming a Fan on Facebook,” which is nearly twice as many any other group, including college students.

Nevertheless, numbers have a hard time telling the full story. The following represent my favorite examples of things high school students Like based on recent conversations with a group of high school students who were kind enough to let me peruse their Facebook profiles.

1) I HATE WAKING UP FOR SCHOOL!!!!!!!!!!!!!!! – This page has nearly 4.5 million Fans and it’s not hard to understand why. While marketers talk about Facebook strategies and creating engaging Facebook feeds, teens are finding pages that resonate with them. Often these are pages created by other students and make a funny twist on everyday experiences like this one or “I Only Check My Voicemail To Get Rid Of The Little Icon On The Screen.”

Continue Reading on MediaPost: Engage: Teens

Originally from ‘The Shortest Way On Facebook May Not Be A Straight Line’| Published August 12, 2010

About the Author(s)

Andrew Kordek

Andrew Kordek is a Co-Founder of Trendline Interactive.

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