4 minute read
You might think calling someone a geek is an insult. However, in the email world, it means you’re a member of a widespread yet close-knit group of developers, marketers, and strategists––all of whom believe in the power of email.
There’s one thing you’ll learn quickly as a member of the email community: We help each other out. We reach out across company and competitor lines to help our fellow emailers solve coding issues, handle deliverability problems, and figure out marketing strategies.
This collaborative environment also marks the way everyone at Trendline works together to solve our clients’ email marketing problems. Most of us come to email from other disciplines. We had to learn email skills on our own through trial and error or online learning.
That’s probably why helping each other is a core characteristic of the email community and why we don’t hesitate to reach across department lines to work on client solutions.
I more or less fell into email design as an offshoot of my job as a graphic designer for a local university. I took some HTML and web design classes on the side, but then I found a Slack workspace called “emailgeeks,” and everything changed.
I was able to ask really basic questions, and people jumped to answer them without making me feel like an idiot for asking.
I owe my Trendline career to the emailgeeks Slack community because it was there where I got to know Chester Bullock, who was Trendline’s Vice President of Solutions Consulting at the time and is currently employed as the Director of Marketing Technology for RentPath. He brought me into the company, where I found a great fit with my drive to keep learning and to push the limits to expand on what we can do for our clients.
That’s what you’re thinking, right? I can help you answer that! You don’t have to be a designer or a developer or a copywriter to qualify. If email is your life, whether you’re on the creative side or an email strategist or marketer, take my 10-step test to measure your own level of email geekiness.
It’s not a certification level in Salesforce Marketing Cloud–yet–but it’s a badge of honor to wear proudly.
See how many you match with, and then check your score at the end to measure your email geek potential!
Bonus points: You know which articles to ignore based on release dates and more current updates.
Bonus points: You save the really good ones in a special folder.
Double bonus points: You keep an email-fails folder, too.
Bonus points: You did reply to that email, sharing your information politely and professionally as befitting a true email geek.
Bonus points: You engage and try to dispel this mindset.
Double bonus points: You change their minds!
Bonus points: You explain why this is a bad idea and why live text would work better.
Double bonus points: You convince them to use live text!
Zero: You must be new here. Don’t worry; we were newbies once, too. Welcome!
1-9: Yep, you’re an email geek. Are you on emailgeeks yet? Say “hi” when you get there. I’m @TonyZups. You can find me in #random, #misc-food, or one of the SFMC channels!
10: You must work at Trendline!
Thanks to my email friends who gave me suggestions for this list. It’s yet another way we like to help each other out.
I owe a huge debt to the emailgeeks community who helped me get to where I am in such a short time. I’m grateful that I have the knowledge and experience now to pay it forward and help new members who have the same questions and problems I had in the beginning.
And I’m grateful for the help I got from both Slack’s emailgeeks and the pros here at Trendline for pushing me to hone my skills and put them to work for our Trendline clients. Not a Trendline client yet? Reach out and let us show you how our collaborative approach can help you solve your biggest digital marketing challenges.
Ready to send better messages?
Sign up for our news, resources and updates. The inbox is our favorite place after all. We’ll make sure it’s worth it. (You can unsubscribe at any time, but you probably already knew that.)