2 minute read
Trendline Interactive was a proud participant in the second annual Email Marketing Agency Buyer’s Guide 2016, published by The Relevancy Group (TRG). Over a dozen vendors were invited to participate in the research, and for a second year in a row Trendline Interactive landed firmly in the leaders circle.
Of particular interest to marketers the report addressed top considerations when selecting an email marketing agency, average hourly rates, agency customer satisfaction ratings, ranking those most qualified to meet marketer demands.
According to the independent report, Trendline Interactive demonstrated “unmatched expertise in the email channel,” performing especially well in Account Management, Strategy, and Creative. Additionally the agency was recognized for their ability to deliver quality, with a rolling 12 month error-free rate of 99.63% which should be peace of mind for any email marketer looking for a reliable partner.
The Buyers Guide highlighted specific services considered valuable to Enterprise organizations, and detailed the best agency options. Three of the top five most valued services related directly to analytics—the development of measurement and attribution models, the identification of new audience trends, and the analytics necessary to drive strategic services optimization. In evaluating Analytics Services, Trendline Interactive came out on top “scoring higher than any of their peers in the area of analytics.”
Other services that deliver the most value for Enterprise organizations were Testing Methodology, and Technical Expertise. The buyers guide noted how “Trendline Interactive has fantastic testing capabilities, including automated multivariate and Taguchi testing tools,” and from a Technical Expertise standpoint “has done a great job of retaining very experienced technical and production services team leaders and personnel.”
Trendline Interactive Co-founder and CEO Morgan Stewart commented, “We are thrilled to be once again recognized as a true leader in the world of email marketing. It’s a testament to the email marketing professionals who work here, and to our clients who recognize the real value of expertise and what it takes to create great mail marketing programs.”
The Report concluded, “Trendline Interactive should be in the consideration set of any enterprise that takes an email-first approach to marketing and driving business results.”
The 2016 Email Agency Buyers Guide utilizes patent pending research methodology based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors.
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