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Over the years, The Email Insider Summit has brought together some of the brightest minds in email marketing from around the world. I have attended a few of them from the brand and agency side, and have always found value, not only in the content, but in the intimate camaraderie that happens “outside” of the sessions.
Typically, they are held twice a year in someplace cold and someplace warm, but it has never happened outside of North America. This week, for the first time ever, Mediapost is hosting this event at the Fairmont Le Montreux Palace in Switzerland. This hotel is the ideal spot for anyone because it sits along Lake Geneva and has absolutely gorgeous views. I know this, because about 17 years ago, I stayed at this very hotel on an incentive trip with a previous company, and it was nothing short of awesome.
The agenda is jam-packed with exciting speakers, wonderful content, and spectacular activities for the attendees. While it would have been nice to head back, see the hotel, and mingle with smart email marketers from all over, family and other activities made it impossible for me to go. That said, Trendline won’t be without representation because Morgan will be there, and in fact moderating a panel on setting the right goals for email (Day 1 at 11:30 local time).
If you are there, enjoy the summit and the location … I am jealous.