Trendline’s Top 10 Articles of All Time

Hannah Wilson

2 minute read

August marks Trendline’s 10-year anniversary, and we’ve had a lot to say! Here’s a list of our top-read articles of all time. From holiday emails to deliverability resources, there has been no shortage of Trendline content through the years.

10. Overview of the Enterprise Email Service Provider Landscape

The Enterprise Email Service Provider (ESP) landscape continues to evolve, and choosing which platform is right for you can be a challenge. Learn from Trendline’s CEO, Morgan Stewart, about the strengths and weaknesses of each of the ESPs.

9. The Best QA Process to Produce Error-Free Emails

Our QA process at Trendline not only needs to produce and test error-free emails but do it as quickly as possible. Trendline’s VP of Email Operations, Molly Privratsky, gives the full scoop on how the QA Team maintains a high error-free rate at blinding speeds by utilizing the Litmus tool. Read the full case study.

8. Soft Bounce vs. Hard Bounce: What’s the Difference?

So your email bounced. What caused it? Dive into the differences between a soft bounce and a hard bounce to evaluate the larger problem you may be experiencing and take action now.

7. Understanding Salesforce Marketing Contacts

Is Salesforce Marketing Cloud a major part of your work week (and budget)? Trendline’s Technology Team shows you how to pare down your contact count in Salesforce Marketing Cloud to maximize your marketing dollars and reduce the overall cost of your contract.

6. Holiday Email Marketing: How Some Brands Are Honoring Veterans Day

Holiday email marketing tends to lean heavily on commercialization instead of focusing on the human aspect of the holidays. This post provides some examples of how some brands are showcasing their sincerity and appreciation for Veterans Day.

5. The Importance of Separating Marketing and Transactional Emails

Separate your Marketing and Transactional emails between different, dedicated IP and Subdomain/Domain combinations to ensure all mission-critical emails get delivered to your subscribers’ inboxes. Trendline’s VP of Marketing Strategy, Scott Burdsall, walks you through how failing to separate them could potentially lead to deliverability issues down the road.

4. AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud

When you have been working with AMPscript for a long time, it is easy to fall into some potholes. Here are some pitfalls to avoid in Salesforce Marketing Cloud.

3. CCPA is Coming: 10 Steps to Prepare your Email Marketing Program

Becoming known for keeping data safe and secure and being transparent about how you use it can be selling points in your favor. Make sure you’re CCPA ready with these tips from Trendline’s Chief Privacy Officer, Chris Arrendale.

2. What Are DMARC, DKIM, and SPF?

Are you an email marketer struggling to understand the purpose and importance of authentication in email deliverability? You’re not alone. In order to get through the gates of ISP filters, you need to prove that you are a legitimate sender. How do you prove this? By utilizing SPF, DKIM, and DMARC.

1. How Much Does It Cost to Hire an Email Marketing Agency?

Trendline’s most-read post of all time is (not surprisingly) a blog post on what it takes to form a partnership with an email marketing agency. Morgan Stewart addresses the questions you should ask the agency you are wanting to partner with. And remember, there’s no one-size-fits-all solution.


Over the years, our Trendline thought leaders have written hundreds of blog posts on industry trends, tips and tricks, and work they’ve seen drive meaningful business value.

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About the Author(s)

Hannah Wilson

Marketing Manager with a BBA Marketing from Baylor University. Enneagram Type 6. Notorious picky eater. You can find her listening to the Jonas Brothers, playing Catan, binging a TV show in record time, or trying to sneak backstage at a concert. Follow Hannah on LinkedIn

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