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While most people in email marketing either talk about, debate or even try to educate around mobile first, responsive design or new pending patent methodology around making emails look better across email clients, I think about one thing: How do subscribers click on the social media buttons that everyone had to have in emails when social was/is still a hot topic?
You see, I have small hands and pretty big thumbs and looking around my plane at 32,000 feet (as I write this) I see people with bigger hands and larger thumbs than me, and I think to myself how or if they would actually click on any of these social media icons when they get the email. Sometimes it’s not about requiring the “must haves” in emails … it’s about having the “practical haves”
Check out some examples below and let me know what you think: