Article

Your Brand On Facebook: TMI?

Andrew Kordek

Yesterday morning, I logged into Facebook (as I do each morning) and saw a post from my cousin’s wife that my cousin had suffered a major heart attack the night before and had open-heart surgery. Thankfully, he will be ok, but the shock of this happening to my cousin at such a young age was intense.

His father wasn’t too thrilled to learn this had been posted on Facebook before he had a chance to let family and friends know what was going on. He was fairly upset that another family member put it out on Facebook but concluded, due to her age, “That’s just this generation, I guess.”

We are living in a time where generations are divided about what constitutes too much information, or “TMI.” To younger generations, putting the word out about significant life events through social media is a quick way to keep friends and loved ones informed. It helps avoid the hassle of individual phone calls, text messages, or emails — and helps keep attention on the task at hand, in this case, helping care for my cousin.

Originally From Your Brand On Facebook: TMI? | Published October 15, 2010

About the Author(s)

Andrew Kordek

Andrew Kordek is a Co-Founder of Trendline Interactive.

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