12 Essential tools for HTML email development

12 Essential tools for HTML email development

In the ever-changing world of HTML email development it’s important to keep abreast of the incredibly valuable tools and resources available to you. Trendline Interactive has compiled a list of 12 essential tools to ensure you create the highest calibre emails for you and your clients. The right tool at the right place in your development process will save you from wasting time and energy. The tools listed below (websites, browser add-ons, text editor add-ons, applications, and more) are used by our team of developers regularly, and ones that will ensure the emails that you are sending are the best they can be. Whether you work with large scale enterprise accounts, or smaller scale send, these tools will optimize your efforts. Just like a highly-skilled carpenter has their preferred tools in their toolbox, so too should a developer have their own toolbox when it comes to email development.  Text Editor and Packages Using a code editor that you are comfortable and efficient with is...
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Introduction to Dark Mode

Introduction to Dark Mode

“Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.  This overview explains what Dark Mode is, why it is trending and how to set up your email so you can give your readers the best possible experience when they are using Dark Mode.   The case for Dark Mode If you want to leverage the full value of your email program, you should set up your emails to look and function well on devices that have activated Dark Mode. On a device like a smartphone, tablet or computer, Dark Mode is a display setting that changes user interface colors. Instead of showing dark type on a light or white background, it automatically switches to light type on a dark or black background to make viewing easier in low light. Dark Mode can...
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