What Are DMARC, DKIM, and SPF?

What Are DMARC, DKIM, and SPF?

Are you an email marketer struggling to understand the purpose and importance of authentication in email deliverability? You’re not alone. Many types of transactions require authentication. Whether you’re a patient needing treatment, a driver needing a license, a customer paying with a credit card, or a passenger boarding an airplane – in order to proceed, you must prove that you are who you say you are. You provide a passport, proof of health insurance, a Social Security card, or some other form of identification to prove that the name on the appointment, credit card, or airline ticket, really belongs to you. The world of deliverability works the same. In order to get through the gates of ISP filters, you need to prove that you are a legitimate sender. You need to show that you are not sending on behalf of someone else, and that your identity has not been compromised. How do you prove this? By utilizing SPF, DKIM, and DMARC. What Are DMARC,...
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When It Comes To Your Reputation, Cold Emailing and Cold Calling Are Not The Same

When It Comes To Your Reputation, Cold Emailing and Cold Calling Are Not The Same

One size does not fit all. As email marketers, we are told straight out of the gate that cold emailing is not considered a sending best practice. For any person who has had a job in cold calling, you are told the exact opposite. For professionals in both businesses, they are both dispiriting tasks to tackle while still expected to produce results, and can be disheartening when you report back with zero responses. Luckily, when it comes to email, you can get your email delivered after you have already put your well-thought efforts into it, and send it to your intended recipients. Cold calling is different in the sense of taking the approach of “Just pick up the phone and call.” Here at Inbox Pros, we’ve noticed that many email marketers have translated this cold calling strategy into a cold emailing strategy – just keep sending emails. Though they are different, the end result can be the same when it comes to...
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