Trendline Interactive Acquires LeadMD to Form Buyer Experience Powerhouse

Trendline Interactive Acquires LeadMD to Form Buyer Experience Powerhouse

Two industry leaders join together to drive the next level of success for both B2C and B2B organizations. Austin, TX. (March 2, 2021) -- LeadMD, the leading performance marketing consultancy in the U.S., and Trendline Interactive, a full-service marketing agency and consultancy, have today announced the merger of their business operations. Both companies provide a full breadth of strategic and performance marketing services to both B2C and B2B clients. The acquisition, facilitated with financial backing by Growth Catalyst Partners, will allow for the delivery of a comprehensive service mix that begins with high-level strategy and translates that action through planning, process, technology, people and tactics. Financial terms of the acquisition are not disclosed. “The lines between B2C and B2B have been blurring for years, our customers need to form effective conversations with buyers on a human level, across buying paradigms,” said Justin Gray, founder and CEO of LeadMD, who will assume responsibility for the company’s sales, marketing, and business development efforts. “By joining...
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Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ -- Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline's data science and analytics services in order to better help its customers understand their data and more effectively leverage its value. The acquisition was completed with financial support from mid-market private equity firm Growth Catalyst Partners (GCP), terms were not disclosed. "Companies are prioritizing the role that data and analytics play in their marketing efforts to a greater extent than ever before," said Morgan Stewart, CEO of Trendline Interactive. "Data Insight Group is masterful at translating complex datasets into successful marketing strategies. By coming together, we strengthen our ability to offer strategic advice and hands-on analytic support to our customers." Founded in 2000, DiG established itself as a leader in the data analytics field by helping clients organize, analyze and understand their data,...
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Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 228% Percent Austin, TX, October 8, 2020 – On August 12 Inc. magazine revealed Email consulting and professional services firm Trendline Interactive as No. 1862 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Trendline now joins Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names which gained their first national exposure as honorees on the Inc. 5000.  “When we started Trendline in 2010 our goal was simple yet ambitious, help world-class brands build world-class email marketing programs,” said Morgan Stewart, CEO of Trendline Interactive. “We knew if we found talented people and focused on our client’s success, our success would follow, making the Inc. 5000 is proof of that. We are truly honored as an organization...
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Rishad Tobaccowala Joins Trendline’s Board of Directors

Rishad Tobaccowala Joins Trendline’s Board of Directors

Esteemed marketing strategist and business leader brings forty years of industry experience to the board.  AUSTIN, Texas – Sept 24, 2020 – Email consulting and professional services firm Trendline Interactive is pleased to announce the appointment of Rishad Tobaccowala as its newest Board Member. Tobaccowala is a Senior Adviser to the Publicis Groupe and is widely regarded as one of the world’s top business leaders and innovators. The highly sought-after adviser joined Trendline’s board in June. “Continuous innovation has been a core tenant at Trendline since the beginning, and we’ve always sought out the most talented collaborators,” said Morgan Stewart, CEO of Trendline Interactive.“When it comes to talent and forward-thinking, there are few individuals as respected as Rishad Tobaccowala. He is truly a pioneer in the field of digital marketing, and we are honored to have him on our board of directors.”  Tobaccowala has been a trusted adviser to several Fortune 500 Companies and is a renowned speaker and author. His most recent book,...
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Trendline’s Top 10 Articles of All Time

Trendline’s Top 10 Articles of All Time

August marks Trendline’s 10-year anniversary, and we’ve had a lot to say! Here’s a list of our top-read articles of all time. From holiday emails to deliverability resources, there has been no shortage of Trendline content through the years. 10. Overview of the Enterprise Email Service Provider Landscape The Enterprise Email Service Provider (ESP) landscape continues to evolve, and choosing which platform is right for you can be a challenge. Learn from Trendline’s CEO, Morgan Stewart, about the strengths and weaknesses of each of the ESPs. 9. The Best QA Process to Produce Error-Free Emails Our QA process at Trendline not only needs to produce and test error-free emails but do it as quickly as possible. Trendline’s VP of Email Operations, Molly Privratsky, gives the full scoop on how the QA Team maintains a high error-free rate at blinding speeds by utilizing the Litmus tool. Read the full case study. 8. Soft Bounce vs. Hard Bounce: What’s the Difference? So your email bounced. What caused...
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Trendline Recognized as a Leader in Community Service

Trendline Recognized as a Leader in Community Service

Austin, Texas – April 17, 2019 The 2019 Communitas Awards recognized Trendline Interactive for Leadership in Community Service for their support of multiple community programs and local non-profit organizations in 2018. The Communitas Awards recognizes exceptional organizations that are unselfishly giving of themselves and their resources, and those that are changing how they do business to benefit their communities. As a full-service email marketing agency, Trendline knew that delivering world-class email programs wasn’t their sole reason for being. With offices in Austin, Portland, Chicago, and Atlanta, they felt compelled to help the less fortunate and change the way they do business to benefit their employees, as well as their local communities. Their offices volunteered and donated to many causes in 2018, including the Humane Society, Lurie’s Children’s Hospital, Emory’s Oxford Cares, AARP Foundation’s Million Meal Pack, Coats for Kids, and more. “Trendline is incredibly honored to receive this award, as giving back is baked into our core values. I am proud that we were recognized...
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What It Takes to Become Salesforce-Certified – and What It Means for Our Clients

What It Takes to Become Salesforce-Certified – and What It Means for Our Clients

At Trendline Interactive, we believe investing in employee education and training pays off in better service for our clients. Continual Improvement is one of our core values, and we encourage employees to seek training that will further their skill sets. We're pleased to add the name of Steve Schweiss, a Senior Platform Specialist, to the list of Trendline professionals who have earned recognition as a Salesforce Certified Marketing Cloud Consultant. The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Additionally, SFMC Consultants are able to demonstrate knowledge, skills, and experience in email marketing best practices. This includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application. Earning his certification meant Steve had to do more than just take a quick online test. Instead, he spent hours after work studying and practicing to...
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The Best of Trendline 2018

The Best of Trendline 2018

With 2019 already in full swing, we've compiled a list of our top-read articles from last year. Check them out below to see what others were reading and how they improved their email programs in 2018. 1 What is a Deliverability Audit? A deliverability audit takes time. It’s thorough and requires ample analysis. Read more about what should be looked at in your email program and how Trendline can help. 2 Optimize Before You Strategize Read about how our Operations Consultants at Trendline help enterprise clients transform their email marketing programs with an actionable strategy and uncover process efficiencies. 3 How Much Does it Cost to Hire An Email Marketing Agency?  Whether you go the retainer route or opt to work on a per-project basis, working with an agency is a highly collaborative endeavor. Read more about the benefits of an agency. Though email boasts the highest ROI of any digital channel, it only works when done correctly—and collaboratively.   Interested in more content? Sign up for our newsletter....
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Trendline Interactive Named Clear Leader in Overall Client Satisfaction Among Email Marketing Agencies

Trendline Interactive Named Clear Leader in Overall Client Satisfaction Among Email Marketing Agencies

Findings from The Relevancy Group study put Trendline well ahead of competition. AUSTIN, Texas – November 5, 2018 – The Relevancy Group, a market research and advisory services firm, awarded Trendline Interactive top honors in overall client satisfaction in its annual Email Agency Buyer's Guide over other agency participants including BrightWave, DEG, Inbox Marketer, and Yes Marketing. Agencies were evaluated on core capabilities in three key areas: strategy, data management and analysis/measurement. After surveying 402 marketers with 300 different data points per vendor, Trendline was the clear winner in overall client satisfaction with an average satisfaction score of 4.73 out of 5 across all service areas. The next highest average customer satisfaction score was 4.52 out of 5, while the industry mean was 3.86 out of 5. Clients reported “overwhelmingly high satisfaction scores across the entire range of the firm’s services,” The Relevancy Group said. “Trendline’s deep expertise across all facets of email marketing puts them in the consideration set of any organization...
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