Inbox Examiner: AI and Your Email Marketing Program

Inbox Examiner: AI and Your Email Marketing Program

*The Inbox Examiner is a series of discussions that address the many challenges faced by email marketers, with proven solutions from leading industry experts. WATCH THE VIDEO HERE.   Artificial intelligence, or “AI,” is on every digital marketer's lips these days. It’s the new cool kid on the block that seems to promise easy-to-access levels of innovation. But what does AI even mean, especially for email marketers? How do you effectively apply it to your programs to make an actual impact? Don’t worry, you are not alone in asking these questions. That’s why we brought in two industry experts for this episode of Inbox Examiner to walk us through how email marketers are really using AI. In this video, you’ll learn: The definition of AI How AI is being applied in email marketing today What the future holds for AI Watch this episode today to learn what AI is, what resources are currently available to help you apply AI to your email program, and what...
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Staying on the Deliverability Nice List this Holiday Season

Staying on the Deliverability Nice List this Holiday Season

Staying on the Deliverability Nice List this Holiday Season *The Inbox Examiner Series is a discussion around the many challenges in the email marketing industry, with proven solutions from leading industry experts. Watch the video here. It’s here, that magical time of year; prepping for Holiday email campaigns. Every marketer steps up their email game and before they know it, they find that their campaigns are dealing with some major deliverability issues. But why? What makes sending during the Holiday season different from the rest of the year? While most of us email marketers tend to be on our best behavior year-round, following best practices and delighting our customers, it can be tempting to throw everything out the window and send, send, send during the Holidays. Subscribers go into consumer mode and marketers want to capitalize on that, which is understandable. But could it be possible that the majority tend to go about this the wrong way? Absolutely. Just because your subscribers are vulnerable...
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The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails Whether your emails are award winning pieces of creative designed within complex templates or just simple text only notes to your readers, they all have something in common. They all must go through Quality Assurance (QA) before heading to their awaiting inboxes. If you are concerned about the quality of your emails and delighting your readers, this is a crucial step that must not be left out of your email production process. At Trendline, we pride ourselves in having a 99.63% error-free rate against all the emails we sent in 2016. The way we maintain a near zero error rate with so many email campaigns is by having a top notch QA team, a rigorous process, and utilizing leading email industry tools. While producing quality emails is highly important to our clients, so too is the time it takes to get it out the door.  Our QA process not only needs to test...
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