What’s the Difference Between a Digital Marketing Agency and an Email Marketing Agency?

What’s the Difference Between a Digital Marketing Agency and an Email Marketing Agency?

In this white paper we explore the value of partnering with an agency that specializes in email marketing versus a digital marketing agency model. We highlight services, depth of knowledge in email service providers (ESPs), protocols unique to the email marketing channel, and the future of email marketing as a viable source of revenue. Want to learn more about working with a specialized email marketing agency? Contact Trendline today....
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The Need for an Email Marketing Agency

The Need for an Email Marketing Agency

You may be wondering "Why would I need a marketing agency that focuses only on email?" A digital marketing agency may not be a one-size-fits-all solution, you may need a specialized agency to elevate your email program. What you'll learn: Why our founders created a specialized email marketing agency. What services an email marketing agency offers that a digital agency can't provide. How an email marketing agency can elevate your existing email program. Want to learn more about working with an email marketing agency? Contact Trendline today....
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How Much Does it Cost to Hire an Email Marketing Agency?

How Much Does it Cost to Hire an Email Marketing Agency?

Every email-marketing program is unique and these unique factors impact email agency pricing models. In this white paper you'll learn: How to determine if an email marketing agency is right for your organization. What factors impact email agency pricing? How project work differs from retainer engagements. Want to learn more about working with an email marketing agency? Contact Trendline today....
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Measuring the Impact of Innovation in Email Marketing

Measuring the Impact of Innovation in Email Marketing

With the rapid increase of innovation in marketing technology, today's marketers need to be at the top of their game, leveraging the insights and efficiencies that new mar-tech innovations promise in order to drive measurable business results. In this whitepaper, you'll learn: Why some marketers fail to achieve sustainable growth A systematic and organized approach to data and analytics How innovation and continuous improvement will impact your bottom-line Download our whitepaper as an impactful resource in your organization's ongoing innovation efforts....
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Your Personal Experience Is Irrelevant

Your Personal Experience Is Irrelevant

Your Personal Experience Is Irrelevant One of the greatest marketing lessons I have learned came from my Sociology grad school advisor. After spending considerable effort preparing to present ideas for my first big research project I opened with the comment, "In my experience..." My advisor stopped me mid-sentence, his eyes got large, and he took a deep breath. "Listen to me," he said. "Your personal experience is irrelevant here. You are not a representative sample." And I was asked to start my work over. Marketers Are Not Normal In 2013, I worked on a study titled Marketers from Mars* that compared the online habits of digital marketers with the online habits of online consumers (basically everyone except digital marketers). Not surprisingly, digital marketers were more engaged in just about every form of online activity compared to the average consumer. As a digital marketer, I spend much of my day thinking about websites, emails, points of potential engagement. I look at things like copy and image selection...
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How Much Does It Cost to Hire an Email Marketing Agency?

How Much Does It Cost to Hire an Email Marketing Agency?

How Much Does It Cost to Hire an Email Marketing Agency? One of the questions I consistently hear during the first call with a prospective client is, “How much does an email agency cost?” or “How do email agencies structure their fees?” In reality, price is an important screener for both parties. Email Marketing Agency Costs: The Buyer's Side For the buyer, it’s important to know if the budget is enough to hire a full-service email-marketing firm. More importantly, they should investigate the value and experience they can expect for their investment. Options exist for marketers seeking email help at rock-bottom prices, but a quality full-service agency isn’t likely to discount its prices to match these low-price providers—for several reasons. First, demand for experienced email marketers remains high. Second, quality email agencies must employ experienced email marketers to deliver for their clients. Third, experienced email marketers command highly competitive salaries, which translates directly into hourly rates. Instead of lowering prices, quality email agencies partner with their clients to...
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Overview of the Enterprise Email Service Provider Landscape

Overview of the Enterprise Email Service Provider Landscape

The Enterprise Email Service Provider (ESP) landscape continues to evolve, and the competition is as fierce as ever. Instead of going into the strengths and weaknesses of individual providers (there are a number of buyers' guides that regularly address this in depth), a general overview of the strengths and weaknesses of the different types of ESPs in the Enterprise ESP landscape may better provide context for those considering their platform options. In general, the current landscape can be classified as follows: Traditional Self-Service Enterprise ESPs These established Email Service Providers now form the foundation of various "Marketing Clouds" – IBM Marketing Cloud (Silverpop), Oracle Marketing Cloud (Responsys, Eloqua), Salesforce Marketing Cloud (ExactTarget, Pardot), and Adobe Marketing Cloud (Neolane). Strengths: These platforms have the broadest product offerings, including tools to coordinate marketing campaigns across digital channels. They have the most sophisticated training programs, and substantial financial and human resources to continue expanding their solution set. Drawbacks: Their long track record of success means they serve a...
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Trendline Interactive Records Highest Client Satisfaction Among Email Agencies

Trendline Interactive Records Highest Client Satisfaction Among Email Agencies

Trendline Interactive is a proud participant in the first ever Email Marketing Agency Buyer’s Guide, published by The Relevancy Group (TRG). As a researcher myself, I was impressed by the measures taken to ensure the report was both fair and accurate. (Free Download Below) Most comparative evaluations of agencies come down to a few key things that are very tangible: How many clients does the agency have? What is the concentration of their clients? (i.e., industry focus, size of clients, marquee brands, etc.) How many employees does the agency have? And what do the agency financials look like? TRG went well beyond these basic facts by including client interviews, an industry survey, extensive questionnaires completed by each agency, and a small RFP with a comprehensive pitch to the new non-profit foundation A Chance in the World™. While I am proud to say that Trendline Interactive was included in the “Leader's Ring,” I am even more proud of our client satisfaction scores. In the report,...
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Congratulations to our new Eloqua Luminary

Congratulations to our new Eloqua Luminary

Trendline Interactive is pleased to announce that a member of our technology team, Krista Seidemann, has achieved the notable certification of Eloqua Luminary. This is the highest level of achievement in the Oracle/ Eloqua ecosystem, and Krista joins the ranks of less than 100 Luminaries worldwide. Attainment of this certification — which involves attending over 25 classes, several tests to determine proficiency, practical exercises, and demonstrating thought leadership — is a reflection of the professionalism and dedication Krista brings to her role at Trendline Interactive. As a Senior Platform Specialist, Krista works daily with a Fortune 50 client, delivering solutions that move their business forward while also improving operational efficiency. We congratulate Krista on her achievement, and look forward to her continued professional development....
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