Nathan She | Trendline Interactive

Email deliverability: Protecting your investment

May 6, 2021September 30, 2021 by Nathan She Comment Closed

If you had the opportunity to buy 1,000 shares of a stock at $1 each, knowing you could later sell them for $42 a piece, you’d jump at the chance, right? According to the Direct Marketing Association the current ROI on email is exactly that 42:1. With this impressive ROI in mind, is your organization doing all it can to protect your investment in its email program? Are you keeping a close eye on email deliverability in order to take advantage of this huge return? While testing strategies, segmentation, personalization, copywriting, and design are all incredibly important to the success of your email program, email deliverability is all too often an afterthought. It’s disheartening for a marketer (not to mention a waste of time and resources) to put all their effort into an email campaign only to have the message land in the spam folder. Part of the issue is that email deliverability, as a concept, is a harder sell than a...

4 holiday email tips to stay on the nice list this season

December 7, 2020December 7, 2020 by Nathan She Comment Closed

Like every year, the 2020 holiday season will undoubtedly be stressful. Unfortunately, this blog will not help you find that new and clever way to say ‘happy holidays.’ However, it will provide some tips for creating and maintaining more positive subscriber relationships. Here is our advice to help you survive the season and close out the year with success. 1. Consolidate email cadence Inboxes are already filling up with holiday offers. To avoid recipient fatigue, be mindful of email frequency and look to consolidate content into fewer emails filled with meaningful content. For example, rather than sending out multiple, redundant emails that say “Check out all our holiday deals!”, send emails that each highlight sales in specific departments. This encourages subscribers to look forward to the next email that will showcase deals in different categories, rather than thinking “Seen this already” before moving the email to trash. Regarding holiday email timing, you need to evaluate your audience’s level of engagement. Have you been keeping...

Q4 Email Deliverability | Finish the Game Strong With These 5 Tips

September 10, 2019September 2, 2020 by Nathan She Comment Closed

The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your subscribers are engaged, Trendline and Webbula have teamed up to put together 5 tips for Email Marketers to end Q4 with a win. Target Active Subscribers You can kick off your journey to deliverability success by focusing on targeting your active audience. As spam filters continue to grow more complex and proprietary, engagement remains a key metric in the game of email deliverability. Mailbox providers have a duty to their customers to provide a good experience by sending mail their users want to receive to the inbox and filtering or rejecting mail their users do not want to receive. When a recipient opens, reads, and clicks your emails, it shows their mailbox provider that they are interested in content from you as a sender. In return, that Internet service provider (ISP) will be more likely...

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Author: Nathan She

Email deliverability: Protecting your investment

4 holiday email tips to stay on the nice list this season

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