SFMC Feature: Deployment Manager

SFMC Feature: Deployment Manager

As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in an existing account.  Regardless of the reason, if you have to move assets between Business Units or complete a migration, you are in luck: There is an app for that. Within the Salesforce AppExchange, SalesforceLabs has released an app called Deployment Manager. Deployment Manager–in short–allows you to take a snapshot in SFMC, download the snapshot, and re-deploy it into a different Business Unit or SFMC account What makes Deployment Manager so cool? If you've ever tried to move anything from one Business Unit to another in SFMC, you know there was never a reliable tool to use (unless, of course, you built your own). The Deployment Manager app provides the ability to move items...
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Top 10 Signs You’re an Email Geek

Top 10 Signs You’re an Email Geek

You might think calling someone a geek is an insult. However, in the email world, it means you're a member of a widespread yet close-knit group of developers, marketers, and strategists––all of whom believe in the power of email. There’s one thing you'll learn quickly as a member of the email community: We help each other out. We reach out across company and competitor lines to help our fellow emailers solve coding issues, handle deliverability problems, and figure out marketing strategies. This collaborative environment also marks the way everyone at Trendline works together to solve our clients’ email marketing problems. Most of us come to email from other disciplines. We had to learn email skills on our own through trial and error or online learning. That's probably why helping each other is a core characteristic of the email community and why we don’t hesitate to reach across department lines to work on client solutions. How #emailgeeks and Trendline made me an email geek I more...
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Internationalizing an Email Program

Internationalizing an Email Program

Place yourself in the shoes of a large brand interested in expanding their reach internationally.  What would it take to expand their current domestic email marketing program into a global program? What would need to change? Where would you start? What resources must you leverage? There’s quite a bit to consider - and we have answers. This solution for creating emails that allow brands to support their customers in their chosen language is built within the Salesforce Marketing Cloud (SFMC) email platform and leverages the data structures and scripting languages that make it one of the most flexible platforms on the market. Through the use of Data Extensions (think database tables) and AMPScript (SFMC’s programmatic scripting language) written in reusable Content Builder Code Snippets, Trendline has developed a system that supports as many languages as you can translate across the entirety of your email program. Grow from small scale one-off emails Before we get ahead of ourselves, we must acknowledge that some use cases...
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