The 7 Keystones of Email Marketing Excellence

The 7 Keystones of Email Marketing Excellence

Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the way we live, work, and relate to one another. So what does email marketing excellence look like in this new era? With an average ROI of $44 for every $1 spent, we know email continues to be the single best channel to connect with customers. But there’s no doubt times are changing. Long gone are the days when a batch and blast approach yields results — in the long-term at least. With customer expectations evolving at breakneck speed, and customer perception increasingly shaping sales, the stakes are high. Email marketing today is a sophisticated technology that requires highly specialized expertise to maximize its potential to grow a company’s client base and business. And while every email program...
Read More
30 Spam Filter Words and Phrases to Avoid

30 Spam Filter Words and Phrases to Avoid

Spam filtering has become quite sophisticated. Your email subject line isn't the only part of the email delivery equation, but rather, just one part of the whole. Emails are delivered to inboxes based on subject lines, content, and reputation. Avoiding or limiting certain spam trigger words or phrases in your subject lines or throughout your content is important for successful email deliverability. 1. $$$ 2. 100% free 3. Act Now 4. Affordable 5. Amazing stuff 6. Double your income 7. Earn $ 8. Earn extra cash 9. Eliminate debt 10. Free 11. Free gift 12. Limited time offer 13. Make $ 14. !!! 15. 100% free 16. Act now! 17. ALL CAPITALS 18. Discount 19. Double your income 20. E.x.t.r.a. Punctuation 21. FREE 22. Guarantee 23. Join millions 24. Lose weight 25. All natural 26. Bargain 27. Best price 28. Lowest price 29. T e x t w i t h g a p s 30. No purchase necessary Vertical Response has some tips that may or may not set off official spam filters, but they tend to set off human spam filters: Don’t write subject lines ALL IN CAPS. Don’t make spelling...
Read More
Partner POV: Guarding the Email Marketing Gates

Partner POV: Guarding the Email Marketing Gates

This is a guest POV from our industry-leading partners at BriteVerify.   As a marketer, your goal is to collect valuable data from people who are interested in what your company is selling. But what if bad actors hijack that process for their own purposes? We, at BriteVerify, have followed a clear trend in the way marketers are managing the quality of their email acquisition processes to avoid bad and fraudulent data. And more often than not, marketers are increasingly forced to take measures to ensure not only the validity of data originating from their various channels but also the humanity of that data. As online Web Forms, POS systems and lightboxes become smarter components in your marketing strategy, the question arises: Are you speaking to a person or a bot when you collect information? There are a few key things to consider for savvy marketers today as you protect your ecosystem while also engaging with real customers: Are you a robot? ReCAPTCHA The simplest way...
Read More
Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability

Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability

Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability 1. You’re probably not alone on your IP address Since the volume of email sent by B2B marketers is often much lower than retailers or other B2C sites, marketing automation providers often spread the usage of their Email IP addresses across multiple clients. As a matter of fact, most marketing automation subscriptions default to a shared IP. Consider checking with your provider on the costs associated with a dedicated IP address for your company, otherwise, your deliverability could be impacted by the bad practices of the other companies on the same IP. 2. More volume is not always better Major B2C ISPs and webmail providers publish the volumes that they accept on an hourly basis. Unfortunately, B2B senders don’t receive that information. Many B2B networks and mail servers can handle small volumes and don’t have dedicated mail server administrators. This makes it difficult to send a large amount of volume to these B2B networks....
Read More
What Holds Marketers Back from Success in This Age of Innovation?

What Holds Marketers Back from Success in This Age of Innovation?

  *This is a support article that provides insight into our latest whitepaper, Measuring the Impact of Innovation in Email Marketing. Download the Complete Guide today    Remember when the marketing-technology landscape looked like this?     That was back in 2011 when we thought we were living in complex times. Here's the landscape today, with 5,000+ logos on the board:     Look at all those companies, ready to solve every marketing problem, from acquisition to retention, from onboarding to loyalty, from extracting every bit of data possible to using it to make messaging more timely and relevant. So, we're all at the top of our games, right? Marketers should be leveraging the insights and efficiencies promised by these mar-tech innovations to drive measurable and demonstrable business results. But most aren't. Because they can't. Marketers everywhere are struggling with two major issues that compete against each other: More pressure than ever on marketers to show and improve marketing results while justifying each financial decision. Too many marketers don't use analytics to drive decision-making because...
Read More
Partner POV: The Ultimate Guide to Email on Android

Partner POV: The Ultimate Guide to Email on Android

This is a guest POV from our industry-leading partners at Litmus.   Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is the world’s most popular mobile operating system, followed by Apple’s iOS. But building emails that look great on Android devices is hard! That’s because there isn’t just one Android environment to optimize for, but a highly fragmented market that challenges every email marketer who aims for a consistent experience for all subscribers. What makes building email for Android so tough? There are three key factors that impact how your email renders on Android: the Android operating system (OS) version, the app or email client your subscribers use, and the size of the screen your email is viewed on. Let’s look at them one by one: 1.THE ANDROID OPERATING SYSTEM Like any other operating system (OS), Android comes in different versions. Unlike Apple’s iOS, which enjoys high adoption rates...
Read More
Back to the Basics: Email Metrics

Back to the Basics: Email Metrics

Back to the Basics: Email Metrics Email marketing may seem daunting for the uninitiated, but if one takes the time to master the basics, it does not have to be difficult. This article will focus on the cornerstone of every successful email marketing plan: metrics. Which email metrics should be tracked? Why? These are the five email metrics every marketer worth their salt tracks during each marketing campaign. Open Rate Analyzing email open rates is essential for effectively optimizing email marketing campaigns. The first step of any successful email marketing campaign is getting people to actually open the email. Total Opens: the number of times an email is opened. Total Open Rate: the percentage of people who received your email, then opened it. Unique Opens: focuses on the unique individuals who viewed the campaign. Counts an individual opener only once regardless of the number of times they opened the email in total. Unique Open Rate: the unique email opens divided by the total number of...
Read More
Partner POV: AudiencePoint and The Value of a Click

Partner POV: AudiencePoint and The Value of a Click

Partner POV: AudiencePoint and The Value of a Click   *This is a repost from one of our industry-leading Send TIme Optimization partners, AudiencePoint. Through our Partner POV series, we will highlight the great work and thought leadership presented by our partners. Enjoy.   How much is a Click in Email Marketing worth? Different models exist in attempting to answer this, each with their own benefits and challenges. In all cases, the ultimate outcome is showcasing its direct correlation to an increase in revenue. Though, the increase in revenue isn’t always simple to calculate. Ad-driven, Omnichannel, and BTL/Trade promotions confuse revenue and attribution models. The ultimate goal of the email marketer is to move subscribers down the conversion funnel. To accomplish this, the marketer needs to have a deep understanding of each tier. Once there is an understanding, then, they can identify the blocks and streamline as many conversions as possible. To arrive at the value of a click, Email Marketers can borrow from the...
Read More
Back to the Basics: ESP Migration Checklist

Back to the Basics: ESP Migration Checklist

Back to the Basics: ESP Migration Checklist ESP Migration is a little like moving a house. Nobody wants to meticulously pack, box and label the entire contents of their home only to have to unpack it all somewhere new. However, the more prepared and organized you are, the smoother the transition will be as you start life in your new abode. ESP Migration can feel the same. Nevertheless, if your company has decided to move to a new ESP, it is a complex task with more than its fair share of obstacles to overcome. To help, platform migration experts, Trendline Interactive, have compiled a basic ESP Migration Checklist for you to consider. 1. Export Lists Maintaining the quality, reliability, and size of a company’s contact list during ESP Migration is a common concern. Still, rookie mistakes are easy to make. Firstly, remember to export list(s) from your old ESP before they lock you out of your account. It’s crucial that contacts from suppressed lists also...
Read More